Revenue Accelerator
Revenue Accelerator
Cat Stancik
Tune in to learn what's working and what's NOT for businesses looking to boost their revenues faster. See acast.com/privacy for privacy and opt-out information.
Revenue Accelerator with Casey Williams
In this episode of the Revenue Accelerator Podcast, we have invited Casey Williams, an accountant serving coaches, consultants, service providers, and digital marketers across the United States. She left the corporate sector to pursue her dream of assisting others in living a financially stress-free existence. She speaks on the health benefits of a solid financial foundation while establishing her accountancy practice. Casey worked in public accounting, bookkeeping, payroll, and tax before launching her own company. Before that, she worked as an implantation lead for a consulting firm, where she enjoyed advising clients on the advantages of implementing processes and procedures.Today, Casey shares her insights on getting in control of your company’s finances will not only help you maximize deductions, but you’ll also eliminate the stress and confusion that slows down your earning potential.Managing a firm properly[02:49]Casey has people in various places. They are the largest employer in their town with 15 employees in their bakery and have 7 employees in the accounting firm. She started the bakery and the accounting firm without a process or system. As her business grown and changed, procedures have changed. But you still have to have those processes in place for everybody and be on the same page. The primary process you should look at[05:24]Casey’s biggest thing with the mechanic shop is building a good client base, and word of mouth amplified it. You should pick a specific niche that you want to work in and narrow that niche down. And the smaller the niche got, the better the business would be. More Clients[08:15]Most of her clients come from referrals, which has allowed them to be the go-to person for accounting. Getting referred is a testament to your ability to deliver results. Empowering Referrals[09:19]For the tax side, Casey only sees her clients once or twice a year. When they pick up their pocket that has a coupon, it gives her an opportunity to mention it with a client. Casey also mentions sometimes that she got a referral from someone. It’s a subtle way to say she does take referrals.Supporting Clients[13:36]Taxes are usually your most significant expense in business, whether it’s people or taxes. As an accountant, you have to look at where you can cut those costs, and it’s not uncommon for accountants to talk about income streams. Advice for Hiring[15:38]Look more at the personality rather than just the skill set. How is this person going to interact with the rest of the team? Since Casey hires both remote and non-remote, she does a fair amount of journaling first to prepare herself until she gets to a point where she is now ready to hire.[16:49]Casey does mental work before putting out the job description of what she wants. Because then, she can tailor that job description to what she looks for more in a personality position than skill set.Conclusion[25:18]If you’re looking to start a business, it’s easier to outsource than hire an employee. You can control the hours that you hire them and manage that budget that goes into that.Discover how Casey Williams runs through the creative processes in her business and clients by visiting: https://www.caseylwilliams.com/Listen to Revenue Accelerator Podcast on:Apple | Acast See acast.com/privacy for privacy and opt-out information.
Oct 6, 2021
28 min
Revenue Accelerator with Dana Corey
In this episode of the Revenue Accelerator Podcast, our guest is Dana Corey. She is a business strategist, coach, and CEO of Dana Corey Coaching. She is a trusted advisor combining nuts and bolts strategy with walk-beside-you partnership amplifying high-performance entrepreneurs. Her passion is transforming entrepreneurs who feel trapped by the job they’ve created into CEOs who enjoy the freedom they started their journey for. Today, Dana will share her insights about running our business by stepping into the leadership role.The Way You See the World[1:34]All of Dana’s clients get to mid-six figures by themselves. Getting there means that they are intelligent, innovative, willing to take a risk, and learn what they need to know at their core. But all of a sudden, they hit a wall. Everything they’ve used before to get them to where they are is not taking them to the next place. They think that what they’re missing is something that they don’t know. If you give them some knowledge, they can go that little extra bit. But it’s not the knowledge or action that is missing. It’s a shift in the way they see the world and themselves in the world.The Limits of our Brain[3:38]When people hear the word mindset, they start to think of feeling good or right, but it’s different. If we compare our brains to computers, they have an operating system which invisible to laypeople. They’re just using the computer. So there’s so much that you can do with it. But you do hit the limits. And humans have a limit too where we experience reality as if everybody shares the same reality as we do. [5:10]Because of our limits, we only have one direction that we see. What shows up or occurs as a problem or challenge is how the world works, and that is the truth.Open your eyes to the truth[5:58]If you’re willing to admit to yourself that your way of seeing things is not the only way of seeing things, the world opens up in ways that were invisible to you before. There are things that you can see that you couldn’t see back. And that gives you opportunities and ways of interpreting the world, problems, and challenges that have been in front of you differently. That opens up possibilities for solutions in a different way.[7:19]There’s a point where people can do it open their eyes on their own, but it just takes longer. How you interpret the world and how you see the world depends really on how hard-headed you are.Being Blind to the Real Problem[8:19]What tips people off is that they keep banging their heads against some limit. They keep doing everything they hear other people are doing to get past that, and they can’t. And if you’re doing all the right things and it’s still not working, it’s you that is the problem and not the thing.The Fear of Letting go of control[10:05]People think that they need to work harder. They start working more hours which is never the answer. Then they hire somebody to do one particular thing because they think they will help with the problem, but that’s not the answer. But understanding that not micro controlling everything is the answer and is willing to not be in control. You have to give your brain permission to let go of that stuff so that you back up and the circle of what you can see gets bigger.Step into the Leadership Role[12:44]You have to own the fact that you’re the CEO. And holding it is stepping in and being the leader. It’s both a confidence issue and willingness to lead your way. You have to do it your way instead of looking at all the other leaders out there and thinking that you have to do it that way. It’s like going from being an employee of your business to moving into being the leader. You have to acknowledge who you are as the visionary and not the implementer.[15:18]Look at the things you’re doing in your business that only you could do and the things you’re doing in your business that somebody else could do. Then separate those two things and figure out how you can delegate. And also know how to find the people who are better at doing the things they do well so that they are taking it past where you could have taken it anyway. That gives you the time and space to be the visionary you need to be a business leader.Getting Out to Get Back in [18:34]Even if you are fighting against something, you can end up there. You can get to the point where it is not where you were headed. Then the fear starts. You are in a place where it’s all going to blow up, or your life will become miserable. You’ll lose people that matter, and that freedom that started your business in the first place is nowhere to be found. You don’t know what it’s going to take to get there. But you become desperate to get there. Loving your Business[19:39]People who are business owners are multi-passionate. They have many things that they’re interested in. They’re curious, and most of them are readers. There are things they want to do that they’ve put in a drawer and set aside for the time they’re free. They get to this place where they’re held prisoner, and that door looks locked shut. They have to unlock that door to have a business that supports them financially, and with the time and the ability to go play around in their drawer of passions that they have put aside on a rainy day.Dana’s Parting Words to the Audience[23:02]Take a deep breath and stop knocking your head against a wall. Take a deep breath and look around. Because you can’t see your blinders, you have to find somebody willing to tell you the things that you can’t see. You have to be keen to hear them. Find somebody that will walk through with you and is willing to tell you the truth. Entrepreneurship does not have to be lonely.Find out more about Dana at: https://www.danacorey.com/Follow her on social media:Facebook: https://www.facebook.com/DanaCoreyCoaching/Twitter: https://twitter.com/DanaCoreyMRELinkedIn: https://www.linkedin.com/in/danacoreycoaching/Instagram: https://www.instagram.com/danacoreycoaching/Listen to Revenue Accelerator Podcast on:Apple | Acast See acast.com/privacy for privacy and opt-out information.
Oct 5, 2021
23 min
Revenue Accelerator with Megan Hale
In this episode of the Revenue Accelerator Podcast, we have invited Megan Hale,  a profit-first business strategist, money mentor, and former psychotherapist. She helps equity-driven entrepreneurs step into more feel-good money, start to step into their earning potential, and do epic and powerful things in the world. Today, Megan will share many different tools and strategies for making good money and how you can be more at ease in handling your money.Feel-good money[1:17]You can start making feel-good money right now. Feel-good money is a lot of different things. It’s around making money in a way that feels good and aligned with your values. It’s also respectful of your energy and is not asking you to work to burnout mode or depletion. It’s also around having a relationship with money that feels supportive. More money doesn’t fix the way money feels. You have to do some money-specific work to shift how that feels when you get there while ensuring that you’re doing things with your money that feel good. It’s three different pieces; how you make it, how you experience it, and what you do with it.2% Business[2:49]Profit First is an allocation system that helps you dial in your margins to ensure that you are running a sustainable business and a profitable one. An allocation system will give you specific custom percentages for how much of your revenue should be going towards your personal pay, setting aside for taxes, to running your business, or setting aside for profit.[3:54]A 2% shift usually felt really sustainable and gradual for people. That was the foundation for the 2% pledge, starting to help people step into giving in a feasible, sustainable way. Making more money and be at ease[5:31]Part of this comes down to having an allocation system where you know what healthy margins are for you and your business. That helps clarify exactly how much money you truly need to earn for your business to be sustainable. When you understand your real target revenue numbers, that can also create a lot more ease.[6:18]The other piece that goes into ease is how you’re designing your business to earn revenue. If you have way too many things going on energetically, you’ll feel scattered. That’s going to decrease your potency. You’re not going to feel fully potent, what you’re here to do, and the way that you’re able to execute things in your business. If you can dial in and simplify your business model, that will do so much for ease as well.  [7:45]The third component is understanding what money means to you, instead of making, wanting money, bad or wrong, greedy or selfish. Having a completely different relationship dynamic with money where you see it as such a powerful, loving force for good in the world can bring a lot more ease to your sales process.Money issues that profitable people tend to encounter[9:27]Higher earners step into a new revenue level. It’s sometimes hard for them to trust that money is here to stay. They don’t feel safe enjoying that money. People often think that when they step into more money, it creates a sense of calm, ease, and mastering; they’re going to know what to do with it. They don’t ever have to worry about money.[10:20]No matter how much money you’re making, you’re always going to have to be making decisions with it. And that is a very personal responsibility. Stepping into more money doesn’t mean that it’s all of a sudden just going to be no money worries.The red flags when you don’t have a good money relationship[12:31]Explore your unique attachment style with money. Your unique attachment style with money might be the same as it is with people. You’re going to be anxious with money, anxious with people. How do you typically respond to that if you go into a conflict with one of your best friends? Do you tend to ruminate over the conversation? You play it back over and over in your head, think about what you said or what they said and what you could have said differently, and you’re stressed out about it.[15:14]But what is here for you is thinking about what it would be like to create secure attachment with money where you feel grounded, safe, or have ways of coping with vulnerability. Because a lot of times when you’re feeling a certain way about money, sometimes it’s about money, but sometimes it’s not. You’re just projecting stuff onto money because it’s an easy scapegoat.Recommendations to create the revenue momentum.[16:09]Understand what a foundational offer is in your business. A foundational offer should do a couple of key things. It should be your most valuable offer, not just price point wise but the transformation you are providing for people. On the financial piece, a foundational offer is also going to take you to a good goal. Your good goal is always going to cover what you need.The differentiator between someone who’s getting by in their business and someone who’s multiplying their success year over year[18:46]A lot of it comes down to intentional business design. Many people in the money space talk so much about the healing aspects of money, which is 100% important if you want money to feel differently. But it’s not always a prerequisite to earning more money.  [19:47]It’s around getting clear on the business design that creates more sustainability and ease. How you structure your offers matters immensely with how you’re experiencing your business. Facilitating your work, how you’re pricing your offers has a big impact. It’s not just the inner work. It’s also the strategy, the structure, the systems that really help you step into more money.Discover how Megan Hale runs through creating processes in her business and clients by visiting:https://meganhale.co/ Listen to Revenue Accelerator Podcast on:Apple | Acast See acast.com/privacy for privacy and opt-out information.
Oct 5, 2021
22 min
Revenue Accelerator with Claire Jones
In this episode of the Revenue Accelerator Podcast, we have invited Claire Jones, a small business consultant and strategist who helps people scale their business without burning out in the process. Claire believes that success does not always need to be equated with suffering, and that’s what sets her apart from the competition. Today, Claire shares her thoughts about relationship-based marketing and the significance of building your Ideal Customer Avatar (ICA).The AHA moment[01:43]It took many trial and error for Claire before finding out what’s best for her. She tried all structures, guidelines, and recommendation from the “experts.” It was not ideal for her and it did not provide results she desired—it felt “salesly”, spammy, and pitchy.Alignment[06:34]It all starts with connection. Claire approaches her clients, right from the start, if they are on the same page and if they resonate with one another. She focuses on the relationship rather than the same, because it is most likely to turn into sale down the road.Ideal Client Avatar[08:10]Know your ideal client and understand what platform to show up. Platforms does not mean social media exclusively, but other platforms also like magazines, blogs, online reviews, etc. It’s about choosing your marketing efforts intentionally, based on your ideal client’s usage of the platform.Tracking your relationships[10:22]Claire utilizes CRM software not just for clients and customers but for every business relationship she built. It is fine when people drop in or out from the list, but make the conscious effort weekly, bi-weekly, monthly, or even quarterly to check and nurture those relationships—especially during this pandemic where it becomes easier.Wasting time[14:34]Claire observed how most people spent their time on content creation. It is important but it does not lead to relationships. Creative people should do a reality check about the purpose of what they wanted to do and if it leads to desired results. Perfectionism is also one factor why time is wasted. Humans are imperfect—stop wasting time trying to show up as a perfect being.Parting words[18:25]You don’t have to suffer for the sake of growth. Keep in mind that you don’t need to burn yourself out to succeed. Resources Mentioned:Fanatical Prospecting by Jeb Blount: https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Mail/dp/1531888984 Learn more about Claire Jones on:Website: https://www.liminalclarity.com/LinkedIn: https://www.linkedin.com/in/claireejones/ Listen to Revenue Accelerator Podcast on:Apple | Acast See acast.com/privacy for privacy and opt-out information.
Sep 17, 2021
18 min
Revenue Accelerator with Jason Van ORden
In this episode of the Revenue Accelerator Podcast, we have invited Jason Van Orden, a strategist that helps people turn their expertise into new income streams. Jason made over 60 online courses, built multiple personal brands, and worked with more than 10,000 clients. Today, Jason shares his insights about strategic revenue streams.What is a strategic revenue stream?[01:54]A strategy is the foundation of how you can get to where you want to go. It is not just from one point to another, but multiple points where you can connect your goals, revenue, opportunities, impact, legacy, lifestyles, etc. to create a revenue stream.[02:41]When it comes to growing revenue strategically, you push yourself to the next best direction that you can determine.Quick Revenue Streams[04:20]Keep your strategies as simple as possible. Identify a specific need of your ideal audience quickly, and from it, launch a pilot offer. You don’t need full sales pages, videos, or anything. You only need a checkout page, bullet points of your solutions, and the price.[05:42]Not only will it bring revenue quickly, it allows you to test ideas quickly, get feedback, and testimonials in an accelerated and meaningful way.Maximizing your strategies[10:28]Break down what your signature process is, identify the milestones you set for your clients, and the process they would undertake to reach the ultimate outcome. If you identified everything, it allows you to repackage the process in different offers; same worksheets, templates, products, milestones, but different delivery mechanisms and price points.Find your barriers[16:25]Be honest with yourself and find what leads you to inaction or procrastination. It can be lack of information, being overwhelmed, or even imposter syndrome. From there, formulate a plan to overcome it and believe that things would start kicking in.Secret Sauce[22:39]Jason learned how he has a strategic mind to see the system and its parts, and break it down to a framework that is easy to follow consistently. It made him excellent in helping people design their business model or curriculum, and find the missing piece of their system to fill it up. Learn more about Jason Van Orden on:Website: https://jasonvanorden.com/LinkedIn: https://www.linkedin.com/in/jasonvanorden/Listen to Revenue Accelerator Podcast on:Apple | Acast See acast.com/privacy for privacy and opt-out information.
Sep 15, 2021
27 min
Revenue Accelerator with Fabienne Raphael
In this episode of the Revenue Accelerator Podcast, we have invited Fabienne Raphael. She is a business coach and the creator of the DREAM Method. Fabienne helps high achievers express their life mission to change lives by building their coaching business. She took coaching as an avenue to use her skillset to support herself through her business and to support her clients. Today, Fabienne shares how you can overcome perfectionism and how you can achieve success with your coaching business. Starting a Coaching Business[1:57]The thing about being a high achiever, wanting to do something for yourself and live your purpose, is that while it’s not particular to the majority of the population, there are just a few people that want to take that bold step to own their gifts and do something about it.[2:13]Most of the time, people are just dreaming or reading too much online. People become overwhelmed because there is much conflicting information online. The best thing is to take the firm decision to do something about it. When you do that, you take that first step. Then reach out to a mentor or go and do that thing that will allow you to implement and earn money with your coaching business.Perfectionism[3:40]What most people struggle with is perfectionism or wanting everyone to be perfect at everything. People dealing with perfectionism want everything to be perfect where they would doubt their skills or think that they are not ready or not significant enough or don’t have the necessary credentials. Advice for People Stuck in Perfectionist Mode[4:37]Get guidance. Have someone on your side. When you have someone keeping you accountable, you can’t mess up, or you can’t show up and not do anything. [5:05]When you invest in someone to guide you through and lead you to achieve your goal, you should trust that person to get you there and do as you’re supposed to do. All of us are unique and have our strengths and gifts. Find the best person to work with yourself. After that, be yourself and do the work because nothing will happen if you don’t do anything.Hire the People to Get to Where you Want to Go[6:59]As entrepreneurs, we are geared to change the world. And you have that feeling of “I can do this. And I’ll do everything on my own.” But the reality is that no one has ever succeeded alone in their corner. They all team up with people to get to where they want to go. Eventually, they’ll surpass them, but they have to be led by someone who’s done it before and who has helped them. So, always hire coaches along the way because that’s several steps of your evolution.Don’t be an Employee of Your Own Business[8:53]It’s riskier to be an employee than to be an entrepreneur because you depend on somebody else. If you’re growing your business, you’re dependent on referrals. Suppose you are waiting for referrals to come your way. In that case, that’s the equivalent of being an employee because you don’t have control and ownership over your business and progression.Improving Your Environment [9:46]People close to you are hard to cut from your life. So, limit the time or evaluate the type of discussions you’re having with these people. Instead of always taking that topic with these people, avoid the topic and find people in the same mindset as you. Evaluate how you feel every time you speak with that person and how it influences your business.[11:09]For growing a business, if the right people do not surround you, it could fail. The environment is the key to a business, and as soon as you get rid of people who are sucking all your energy, you have the drive to welcome to your life much clearer and more positive energy. Sometimes, it leads to more clients and more money because you decided to push away that negative part that is not serving you.Surrounding Yourself with the Right People[13:45]In business, you want to have your financial freedom, you want to quit your job, and you want to live your purpose and impact people’s lives. And if you surround yourself with people that have that same aspiration, you and those people will have unimaginable power.[14:09]If you invest in a program or a mastermind group where people in that group are also high achievers and are aiming to do precisely that, then the sum of the power of each member is exponential to the growth and power that you can get yourself just by being in that community. It’s like if you see someone else growing and you’re part of that group, you’ll grow too. It’s like a ripple effect for everyone.The Other Side of the Coin of Perfection[17:54]Perfectionism is both a blessing and a curse. It could be a blessing because how you do everything is how you do anything. When you’re a perfectionist, you are detail-oriented and dedicated to making it look great. The quality of what you deliver to your clients is essential. But it’s also a curse that makes you paralyzed about doing anything because you’re scared that you don’t know enough. You always want it to be crystal clear and perfect before getting started or doing anything with it. It also prevents you from doing something that you would love to be doing.Fabienne’s Words for the Audience [20:30]Success is something you attract by the person you become. It’s something to start your coaching business, but if you’re not willing to change with growing your business, then it won’t work because entrepreneurship is one of the best personal development experiences there is on earth. You have to be open to change or else, you won’t be able to embrace it thoroughly, and it won’t go anywhere.Learn more about starting a coaching business with Fabienne Raphael by visiting: https://go.fabienneraphael.com/You can also follow her on:Website: http://www.fabienneraphael.com/coachingLinkedIn: https://www.linkedin.com/in/fabienneraphaelTwitter: https://twitter.com/FabiennRaphaelFacebook: https://www.facebook.com/fabienneraphaelentrepreneurInstagram: https://www.instagram.com/fabienneraphael/Listen to Revenue Accelerator Podcast on:Apple | Acast See acast.com/privacy for privacy and opt-out information.
Sep 14, 2021
21 min
Revenue Accelerator with Rennie Gabriel
In this episode of the Revenue Accelerator Podcast, we have invited Rennie Gabriel. He is the award-winning, best-selling author of “Wealth On Any Income” who went from broke at age 50 to multi-millionaire. With a net worth in the top 1% of Americans, he donates 100% of the profits from his books, coaching, and speaking. Rennie is semi-retired and does public speaking on how to handle money effectively and create wealth. Today, he shares his insights on building wealth and why you should aim to make an impact with your wealth. From Broke to Multi-Millionaire[1:33]By the age of 50, Rennie had a couple of divorces, business failures and was broke. He turned himself around using a thousand-year-old concept. And within eight years, Rennie became a multi-millionaire. At this point in his life, he doesn’t have to work for a living. He is working only to channel 100% of his profits from his work to charity. Using Debt to Create Wealth[2:31]Rennie took a class at UCLA on buying and managing apartment buildings effectively. He had the opportunity to be a 25% investor in a three-unit property with his wife and a realtor. It took him three years to save $18,000. The money then created a half a million-dollar profit for the three of them. He discovered that wealthy people have different attitudes than ordinary people. He learned that you could use debt to create wealth, so he went and borrowed more money for down payments on more apartment buildings. The Worst Thing that You Can Do[5:41]Paying off debt before saving or investing is absolutely the worst thing anyone can do if they want to create wealth because it’s talking about two different things. Paying off debt is like dieting. With the muscle of creating wealth, you have to start saving and investing.Save and Invest [7:23]Lack of debt doesn’t mean that you have an abundance of something else. If you don’t have assets generating an income for you just because you’re debt-free, you still have to work for a living. You still need to buy groceries or pay utility bills or pay transportation costs. This means you either work or you have assets generating the income for you. And the only way to do that is to save and invest.The truth about the Laptop Lifestyle[9:01]When thinking about the laptop lifestyle, you are sitting in the Bahamas, and money is coming into your account. It’s great to sell a concept to others too. That’s where the money is coming. It is not coming from them sitting in the Bahamas doing nothing.[9:28]There is no problem with people enjoying their life and taking time off. It’s one of the things that you support people to achieve. It’s to get to this place where they can reallocate their wealth. Wealth is a fantastic and powerful entity. It’s not evil, greedy, or harmful, but there’s this massive amount of positive impact that you can have.Managing Money[11:39]Having more money does not solve the problem of mismanagement. You have to focus on expenses first. When you get that under control, making more money is so much easier.Creating Wealth[13:48]Rennie’s team creates a spending plan to want their clients to spend money aligned with their goals and values. They want them to measure the level of pleasure clients get based on where they’re spending their money. They then figure out if a purchase was worth it. [16:56]When you focus on where you are spending, you can increase your income, which flows more easily. When Rennie concentrated on where his money was going, his income jumped to 50%. At that point, he was living beyond his income, and the more he earned, the farther he was getting behind. Know Where Your Money is Going[18:29]John D. Rockefeller was the creator of Standard Oil in the 1840s. When he was 11 years of age, he tracked every penny that came into his life and where he spent it—a habit John kept even as a multi-billionaire. Even when he was the wealthiest man in the world, he was still tracking where his money was coming from and spending it.What Builds Wealth?[20:16]Wealth creation is a team sport, not a solo sport. People who attempt to create wealth themselves don’t end up as far as they could when involving a team. Whether it’s partners or a couple of people founding a company together, that team aspect is crucial to building wealth and success.Who has the Ability to Make a Bigger Impact?[21:38]Mother Teresa did a fabulous job. Even though she had a vow of poverty, she raised millions of dollars to support her charity work. The difference is that Bill Gates had billions of dollars he created to put into his foundation to deal with health issues and education issues worldwide. The number of people that Bill Gates impacted with his money is greater than what Mother Teresa could impact.Creating Wealth to Impact the World[22:50]The people that Rennie works with have a purpose and want to make an impact. They don’t take on clients who want to buy their second Lamborghini. The people they work with care about the planet and other people, and they want to make an impact. They support people to handle money powerfully so that they can become philanthropic.Learn more about Rennie Gabriel and his program at: https://wealthonanyincome.com/You can also learn more about at:Facebook: https://www.facebook.com/WealthOnAnyIncome/LinkedIn: https://www.linkedin.com/in/rennie-gabriel-700686/Listen to Revenue Accelerator Podcast on:Apple | Acast See acast.com/privacy for privacy and opt-out information.
Sep 14, 2021
25 min
Revenue Accelerator with Chelsea Marie
In this episode of the Revenue Accelerator Podcast, we have invited Chelsey Marie, a brand and web designer for visionary entrepreneurs. Chelsey is dedicated and driven in helping her clients convert their clients through every aspect of their online presence. Today, Chelsey shares her thoughts about branding and how to become a champion of your brand.What is branding?[01:36]Traditionally, branding is your identifying mark represented through a logo. Now, Chelsey defined branding as anything and everything that can leave a first impression. It only takes three seconds for someone scrolling in their social media platforms to make a decision whether to click “read more” or scroll away for good.Three concepts of branding[03:38]There are three concepts of branding:1.      First. People coming to you because of who you are.2.      Second. Identifying your target demographic and being someone who can help them address their problems.3.      Third. Understanding yourself and having the vision for your business model on how you can scale it and the products and services that you will offer.Four steps to confidence[05:53]There are four steps to gain confidence in your brand and how you are showing up:1.      Courageous. Be courageous to show up and let go of perfection.2.      Commitment. Understand your vision and be committed to your dream and your dream clients.3.      Consistency. Be consistent with what you put out.4.      Changeable. As you evaluate yourself, be flexible to changes as you grow and scale your brand.Do you need a website?[08:18]Chelsey argued that you don’t need a website if you want to sell something. A website is built to scale and grow your business to a new level because at some point, your brand will be massive that your social will not be enough at some point. If you build your website, it has to be with the intention of converting your visitors and it should align to your business model.Biggest website building mistake[12:51]According to Chelsey, one of the biggest mistakes of building a website is to make it all about yourself and creating an extremely complicated copy. Even with all the fancy words and titles, if you are not talking to people, they don’t care about you unless they know what you can do for them. People also create long copy before seeing anything that actually matters, making things worse.Parting words[19:34]Be genuinely brave. It takes a huge amount of bravery to be who you are and put it out there where people can judge you easily. The braver you are, the more visibility you can get, and the more business opportunities there is. Learn more about Chelsey Marie on:Website: https://iamchelseymarie.com/YouTube: https://www.youtube.com/channel/UCmYZNwUh34qWDdu263mWgWgFacebook: https://www.facebook.com/BeYouBranding/Twitter: https://twitter.com/iamchelseymarie/Instagram: https://www.instagram.com/iamchelseymarie/Pinterest: https://www.pinterest.ph/iamchelseymarieBook your Free Class at: https://iamchelseymarie.com/free/live Listen to Revenue Accelerator Podcast on:Apple | Acast See acast.com/privacy for privacy and opt-out information.
Sep 13, 2021
20 min
Revenue Accelerator with Dusti Arab
In this episode of the Revenue Accelerator Podcast, we have invited Dusti Arab, a brand strategist, a serial entrepreneur, and an Amazon bestselling author. Dusti helps creators and service providers build a platform from web design to course creation and helps them make solid jumping points for their brand. Today, Dusti shares her insights about strategy and creating a platform in a growing business. Benefit the most from trying to create a platform for their business. [03:05]The people who stand to gain the most from the new digital revolution are lactation consultants and anti-racism activists. Dusti knows lots of people's businesses have tanked and has not because so many people who were only working offline before.Calibrating transition to business[05:23]Suppose you are looking to reposition, and the course is solid already, and there are many people I know who are teaching excellent material. In that case, they have been teaching it for ten years; that's precisely the kind of person I like to work with because they already know that they can get the transformation for their client. So spend some time working on your sales page.Rebranding to your business[06:58]Most people are overwhelmed by the basics because they never signed up to be a marketer. I have so many people come to Dusti who are not familiar with social media, and you don't have to use social media. But you're going to have to learn how to do something else.Finding a client[10:00]First, you need to be in a position where you can be picky about who you work with. If someone is not ready to take the course or not fully equipped to undergo certain courses, stop working with them. It ends up just like they waffle; they are not as good at making decisions throughout the process.Achieving certain goals[15:58]Always have a positive mindset and make your mindset work. Think that whatever somebody was trying to show me off my mindset work, that they were just privileged and out of touch and it's challenging to maintain the level of consistency and capacity. If you don't have the support, you need and part of that is a mindset.Growing your platform[17:16]If people aren't sending you hate mail, you're not. You don't have a strong enough opinion. Pinterest is an underutilized platform for most entrepreneurs right now. It's visual; it doesn't require your face. And ads are a pittance in comparison to Facebook right now, so you can pick another platform.Importance of branding to business[19:54]Having a single person to talk to can help you sell your business. If the offer is not specifically directed at one person, it will not convert. If you're struggling right now to get a recommendation of any kind to reverse, I want to encourage you to go through your sales page. And think about the best client you've ever worked with.Conclusion[25:00]Pick the one thing and eliminate all the extras to the best of your ability. The best way to gain traction quickly really is by putting all of your efforts behind the one thing.Discover how Dusti Arab runs through creating processes in her business and clients by visiting: http://www.thereinvention.coListen to Revenue Accelerator Podcast on:Apple | Acast See acast.com/privacy for privacy and opt-out information.
Sep 8, 2021
25 min
Revenue Accelerator with Tracy Litt
In this episode of the Revenue Accelerator Podcast, we have invited Tracy Litt, a mindset teacher and spiritual advisor to female leaders and entrepreneurs. Tracy was destined to serve people on a much deeper level, to help people activate their greatness. I bring enlightenment and empowerment to women so they can become their highest self. Today, Tracy shares her insights on running your mind, so it doesn’t run you and connect with the subconscious to free yourself from limiting beliefs.Differentiate people who are succeeding and who aren't.[02:45]Always put your focus and attention into why it's so hard and how it's so challenging. And now people are in spending money, and now you're down this rabbit hole of total lack, and it's untrue. You can turn to the other side and show having their best years because their focus and attention is on the long game on having fun and serving and being in the process and not being afraid to pivot when they need to.Achieving Success.[05:13]There are two things to hit your highest levels of success. One is trusting yourself. The other is being the fullest expression of yourself. You need to be connected to that future version of yourself and everything that you've been hoping for done. If you want it, it's already in existence; you need to get out of your own way so that it can arrive and when you start to make choices from that place.Leveling up your business.[07:30]If you want to level up your business, the first thing you need to do is you have to be doing conscious and subconscious work for the mindset to work to real effect. Start learning what it means to do actual mindset work.Patience is a Virtue.[13:42]Impatience will kill your dreams. Therefore, we need to acknowledge you're on this journey and you're moving into the unfamiliar all the time. It's very important to know your mind-body doesn't give anything if you're successful. Start to focus on the outcome and look at the fact that I'm not there yet. Now, start to open myself up to going down the slippery slope of comparison.[17:18]When you employ patience and appreciation for that thing that you're working towards, as if it's already with you, now you're in abundance.Conclusion{19:59]You are worthy. You are significant. You matter. You are lovable, and you have all the power, and you've had the power this whole time. You just had to learn it for yourself.Discover how Tracy Litt runs through creating processes in her business and clients by visiting: www.thelittfactor.comListen to Revenue Accelerator Podcast on:Apple | Acast See acast.com/privacy for privacy and opt-out information.
Sep 3, 2021
20 min
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