Do marketers have funnel vision? Do they have the right tools, tech, and tactics for customer retention? And the right teams working in harmony?
Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to Peggy Anne Salz and John Koetsier about marketing, retention, and acquisition ... and the changes taking place with Coronavirus sweeping the planet.
We discuss:
&nbsp;- customer journeys
&nbsp;- "messaging moments"
&nbsp;- 3T: teams, tech, tactics
&nbsp;- segmented by recency, frequency, and monetization
&nbsp;- marketing spend and focus in the COVID-19 or Coronavirus era

MasterClass' top marketing expert on Retention Masterclass: Thomas Hopkins, performance and lifecycle marketing manager at Masterclass

Post-acquisition marketing is massively undervalued. 

So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.

We interview them and share their secrets with you.