If your brand disappeared tomorrow … would anyone care?

Peggy Anne Salz and John Koetsier interview CleverTap's head of brand Charles Orlando. He's a 25-year veteran of marketing, branding, and telling stories, with stops at Cisco and Intuit as well as Humanity.

We talk about:

 - what does "magnetic" mean for a brand?

 - how does a brand become magnetic?

 - what does "brand" really mean? and where does it really exist?

 - companies that are doing it right

 - brands that are doing it wrong

... and MUCH more!