Retention Chronicles
Retention Chronicles
Mariah Parsons
Mat Bingham (Okendo): 95% of consumers read reviews before purchasing from a new site
51 minutes Posted Oct 10, 2022 at 6:14 pm.
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Show notes

On this episode of Retention Chronicles we’re joined by Mat Bingham, Director of Technology Partnerships at Okendo, the customer marketing platform that builds connections through showcasing high-impact social proof such as product ratings & reviews, customer photos & videos, and Q&A message boards. On this episode we chat about

  • collecting data and influencing customer behavior,

  • what to do if you have 5 reviews for one product and 100 for another,

  • how cross and upsells should include social proof, UGC, and/or reviews

  • onsite post purchase surveys

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.