On this episode of Retention Chronicles, we’re joined my Michelle Paulhus, Sr. Growth Marketing and Retention Manager of Olipop, a healthy soda brand. On this episode, we discuss;<ul><li>Selling in retail and DTC</li><li>Food pairing with Olipop flavors</li><li>How Olipop launches new flavors</li><li>Making repeat purchases easy</li><li>Utilizing post purchase transactional flows to educate customers</li><li>Using post purchase transactional flows to generate UGC</li></ul>Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at <a href="https://gomalomo.com/#entry:2@1:url">gomalomo.com</a>.

Brian & Mariah: Discussing SMS & UGC, Department stores vs DTC, being cheugy, and texting with abbreviations

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, &amp; more in the Shopify ecosystem. 

Retention Chronicles is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe &amp; check out gomalomo.com to learn more. Retention Chronicles is hosted and produced by Mariah Parsons.