On this episode of Retention Chronicles, we’re joined by FriendBuy’s Head of Partnerships, Samantha Samuels and Partner Marketing Lead, Emma Kimberly. Friendbuy is a platform that powers referral and loyalty programs for the world’s most innovative brands. By listening to this episode, you’ll learn about;

• Key benefits of referral and loyalty programs

• KPIs to pay attention to

• Why referral channels are great for growth

• What incentives are successful and motivating to your customers

• Scaling word of mouth marketing

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

Episode resources: Friendbuy blog, Morning Brew, Future Commerce, Seth Godin's blog.