In today’s episode we talk to Laura Beres. Laura is the Director of Corporate Strategy at Ulta Beauty. For those of you unfamiliar with Ulta, it is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together all things beauty, all in one place. Today we're talking about Ulta's shift into clean beauty, through the platform 'Conscious Beauty at Ulta Beauty'. Annie Jackson, who we spoke to last week from Credo Beauty, is a member of their newly formed Conscious Beauty Advisory Council. In this episode we talk about:

• The Ulta Beauty Brand and it's unique positioning in the US market; 
• Their push into clean beauty - and being the first mass beauty retailer to really step up into this category;
• Their partnership strategy within this program; 
• And, finally touch upon the unique nature of the Ulta Culture (seriously, incredible!). 

We hope you enjoy the episode!