In today’s episode we talk to Annie Jackson. Annie is the co-founder and COO of Credo Beauty. If you haven’t heard of Credo, it’s a clean beauty retailer – in fact it’s the largest Clean Beauty store on the Planet. It opened in 2015 in her home town of San Francisco. Since then, they have opened 9 stores (with a large online presence) and have partnered with over 130 brands all of who must pass the Credo Clean Standard which mean they avoid all 2700+ ingredients on the Credo Dirty List (most of which would be standard in conventional beauty). Credo recently partnered with Ulta Beauty – who is the US biggest beauty retail ( bigger than Sephora) -  with 1124 stores. Annie is a member of their newly formed Conscious Beauty Advisory Council as well as Credo having a presence in their stores- Annie talks about this in the chat - as well as: 

• The history and creation of Credo Beauty; 
• The growth in Clean Beauty in the US;
• The creation of their unique Loyalty Program;
• How the business has approached COVID and how they are looking at the future; 
• Finally, finishing with a key piece of advice for these times. 

We hope you enjoy it as much as we loved recording this chat.