Retail management and marketing - for iPad/Mac/PC
Retail management and marketing - for iPad/Mac/PC
The Open University
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool. This material forms part of The Open University course B122 An introduction to retail management and marketing.
Store operations
A look at how stores plan and operate, focussing on Waterstone's and Clarks.
Jun 10, 2011
6 min
Transcript -- Store operations
A look at how stores plan and operate, focussing on Waterstone's and Clarks.
Jun 10, 2011
Bar code technology
Looking at the increase and benefits of online shopping and barcode technology.
Jun 10, 2011
7 min
Transcript -- Bar code technology
Looking at the increase and benefits of online shopping and barcode technology.
Jun 10, 2011
The impact of marketing
The importance of marketing and communication.
Jun 10, 2011
6 min
Transcript -- The impact of marketing
The importance of marketing and communication.
Jun 10, 2011
The agency and the message
This video looks at how agencies help companies to raise awareness of their brand and promotions.
Jun 10, 2011
7 min
Transcript -- The agency and the message
This video looks at how agencies help companies to raise awareness of their brand and promotions.
Jun 10, 2011
Online retail marketing
An online entrepreneur challenges the existing state of high street retail.
Jun 10, 2011
8 min
Transcript -- Online retail marketing
An online entrepreneur challenges the existing state of high street retail.
Jun 10, 2011
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