Retail is changing faster than most leaders can keep up — and the answers aren't in another tech stack or another deck. RETAIL IN AMERICA is the show for the people navigating that change: the leaders, the operators, and the builders who refuse to leave the human experience behind. Each week, Ron Thurston talks with the executives, founders, and frontline retailers shaping where the industry goes next — and what it actually takes to lead people, build culture, and grow a business in a store, not just on a spreadsheet. Season 3 zeroes in on the human edge of selling: why the best retailers still win with people, presence, and craft — and how you can too.