Tomato-free pasta sauce?! This Omaha couple never knew they'd need such a thing until they developed a heartburn-inducing sensitivity to tomatoes. Rather than swear off pizza and pasta forever, they created a carrot-based sauce and launched Carinara, a product that is taking the Midwest by storm. We discuss where the idea came from, what the R&D process was like, how they got Hy-Vee to buy in, and the future of this exploding company.Order Carinara Pasta Sauce: https://carinara.comThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to ⁠⁠⁠⁠⁠⁠⁠⁠HurrdatMedia.com⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠Hurrdat Media YouTube⁠⁠⁠⁠⁠⁠⁠⁠ channel!Chapters:Learn more about your ad choices. Visit megaphone.fm/adchoices