Information, knowledge, opinion and how we gain access to them is fundamental in our data age and media such as blogs, vlogs, and podcasts play a special role. These forms of media enjoy different access and reach than traditional “big” outlets and, through their diversity, reflect the multiplicity of our society. Presenting aspects of relatable, day-to-day life or opinions on specific topics can be highly polished and professional or intentionally “DIY”. Community participation is always a significant factor.