] Chris Shebib is a realtor real estate investor and a former general contractor. He shares his insights on how to think about your brand, your personal brand and your marketing. This week, he shares his advice on what to ask five trusted people about your differentiation, your USP and how you market. [00:02:21] - Chris has a unique background as a contractor, a real estate investor and a realtor. He believes that to be recognized as a trusted expert, one needs to differentiate between brand marketing and transactional marketing. The bigger and tougher the problem we solve, the more money we're going to get paid for it. [00:05:03] - The three must haves on the trusted expert side are educating yourself and providing information commensurate to your education and experience. The third must-have is providing value. People don't want to give away everything upfront and not have any value for after people engage with you. [00:07:23] - It's important to know the size of your market and to be a trusted expert and to have a specialty or some kind of niche down. It's too easy to get spread too thin and try to be too broad and cast too wide a net and not be effective on anything. So it's better to get focused. [00:08:28] - Consistency is important in all aspects of life, especially in transactional marketing. You don't want to be wrapped up in a corporate shell and too stuffy people can't connect to that. You should focus more on the GTA area and get to know that market really well. [00:11:25] - What is your USP or differentiating competence? You want to be very clear on what that is and spend some time on that. He went to five trusted people to find out his USP. He has an unusual ability to distill complex information, assess the pros and cons, and articulate that in a way that's understandable. [00:14:52] - In his previous life, he worked in technology and contracting. Now he works in real estate full time. He has worked with clients who come from engineering and technology. He advises his kids to be all in on whatever it is and never know when that experience will play into itself again. [00:17:22] - When looking forward, what advice would you give to a newer real estate investor or a newer realtor in terms of their marketing and branding? Be yourself 100%. Understand your value, your unique value that's going to sustain itself over time and attract people that will naturally fit with you better. [00:21:41] - Andrew Huberman of Huberman Lab is one of his favourite personal brands. Chris recommends listening to Andrew's podcast. He is a professor and his content is intelligent, thorough and pragmatic.  [00:24:14] - The Whoop Fitness tracker keeps health and fitness on the forefront of his mind. So he can keep it as a focus. He wears it on his arm. The Whoop tracker measures a number of different KPIs for your internals. But the unique one for them is the heart rate variability. [00:27:05] - Lex Fridman has a huge following and his content is crazy good. Lex himself has got a ton of education and value that he provides. When he interfaces with his guests and they start to dialogue, it's not uncommon for him to be listening to Huberman or Lex's stuff. [00:28:05] - Chris shares his favourite quotes from Nelson Mandela and his podcast The Hidden Upside with Paul. Chris has a website called Shebibcom and a YouTube channel and an Investor focused website.