Show notes
When you overlook clothing in your business makeup, you miss out on a crucial component of your personal brand. You can leave the wrong impression if you ignore your wardrobe. Among other things, dressing well can create a mood, command respect, and profoundly impact first impressions. You will put much thought into other essential aspects of your business, dressing also deserves equal attention. Why you've got to check out this episode: Find out what you can do to boost the power of your personal brand by investing in your wardrobe. Hear valuable tips and hacks for choosing what clothing and colours showcase your confidence and magic within to build your brand and connect with your audience. Discover the GAME framework that anyone can play to always win with your personal brand. 3Rs Read Resource Reflect Read: Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount Resource: His phone Zoom Reflect: “We either going to figure it out, or we're going to die.” - Vaughn Granger In this episode, Vaughn Granger shares how clothing helps send a message of who you are, what you do, and how relatable you are to the audience you want to benefit the most with your personal brand. It reinforces the success you already have and reflects that magical feeling and confidence within to keep connecting and building relationships. More than clothing being a shirt, pants, or dress, it forms part of you, making you a walking billboard of your own company. And underpinning that message of the know-like-trust factor of your personal brand. Entrepreneur Vaughn also discusses what it takes to be successful in business, sales, and leadership through real-life experiences and results. Today on the 'personally brandtastc' podcast Vaughn Granger helps you find out what you can do to boost the power of your personal brand by investing in your wardrobe. Hear valuable tips and hacks for choosing what clothing and colours showcase your confidence and magic within to build your brand and connect with your audience. Also, discover a GAME framework that anyone can play to always win with your personal brand. He is a second-generation haberdasher, seven-figure business owner, serial entrepreneur, and men's performance coach on a mission to help individuals reach new heights in their professional and personal lives. Nothing excites him more than watching people pursue their own unique versions of success instead of settling for mediocre. He developed the GAME method as a framework for addressing- and optimizing- all the key areas of our lives simultaneously so that we can ultimately show up in the world as our absolute best selves. Connect with Vaughn Granger: Website: https://www.vaughngranger.com LinkedIn: https://www.linkedin.com/in/vaughngranger/ Facebook: https://www.facebook.com/vaughn.granger Instagram https://www.instagram.com/vaughngranger/ Business Optimizer: Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now. You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues. Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: [email protected] Topics Covered: 03:41 - How clothing helps identify who you are as a person 04:56 - A big piece about clothing that entrepreneurs should not ignore 06:31 - Reasons why most males don't care about dressing up appropriately 07:44 - Important points you need to think about when dressing up as a real estate investor 09:41 - What message does your dress convey to the people you show up for? 10:23 - Caring about the way you look in your clothing helps you present your personal brand confidently 12:10 - Getting a huge advantage on branding with your personal image 13:51 - How your wardrobe color brings out that magical feeling inside of you which reinforces your personal brand 15:41 - Useful tips and hacks on what color best complement and flatter you 17:08 - How incorporating a hint of brand color in your clothing supports your personal brand 17:38 - Choosing a personal brand color that has multiple uses 19:15 - What got Vaughn into the clothing business 24:00 - Discussing the GAME method framework 30:02 - What physical obedience teaches us 32:58 - Creating a powerful look in women 36:28 - Showing up in Zoom meetings 38:19 - Setting a quality standard in the way you dress 41:16 - Favorite brands which have brand consistency 43:17 - A favorite book he recommends if you’re looking for investors 43:51 - Most favored resource which helps him build his entire business 44:21 - A quote he loves and believes in 45:36 - Inspirational words from Vaughn Key Takeaways: "I never think clothes make the man or the person. But the truth of the matter is, clothing can reinforce what you already believe to be true on the inside." - Vaughn Granger "I want to show up to that presentation looking respectful and respectable of the conversation. I would think, for most people showing up in a way that says, hey, I respect the conversation that we're going into, manage the way that I'm presenting myself well. I'm going to show you this deal. And the other deals I've done in the past that I've managed well, and then, therefore, you're going to trust me with your money, that I'm going to be responsible with it." -Vaughn Granger "If I'm gonna get up on stage and give a presentation, I want to feel good about the way that I look; that confidence comes through very attractive in conversation." - Vaughn Granger "Who knows where you can meet a potential investor, it could be at a cocktail party, a happy hour, a networking event, or the grocery store. And you're literally a walking billboard for your company. And being intentional about that and being confident, that can be a huge advantage." - Vaughn Granger "One of the processes that we take our clients through is really figuring out who they are, what do they really enjoy doing on their off time? What is their message and understanding who they are and then reflect that in clothing." - Vaughn Granger
