Pre-loved, re-loved, or brand new – what does the future of football shirts look like? Jack and Kimberley sit down with upcycler and one of PUMA's Voices of a RE:GENERATION, Andrew Burgess, to discuss innovations designed to reduce the industry’s environmental impact and how fans can play their part. They explore PUMA’s RE:FIBRE programme, which transforms polyester textile waste from factory off-cuts, faulty goods, and pre-loved clothing into new materials. As we reach the end of the series ...
Oct 29, 2025
13 min
How did the football shirt become a street-style staple? Designer Hattie Crowther joins Jack and Kimberley to explore why this once pitch-only piece is now a global wardrobe essential, even for non-football fans. Hattie shares how she tells stories through her football shirt-inspired designs, and reveals how iconic kits often draw influence from a wide range of sources—from Oasis’s Noel Gallagher to the Civil Rights Movement. The conversation also dives into the rise of thrifting and how the ...
Oct 22, 2025
16 min
Why do fans wear football shirts? Jack and Kimberley speak to die-hard Man City fan and City Matters representative Angela Worrall about the rollercoaster of supporting a football team and what her collection of football shirts mean to her. Together, they trace the origins of fan jerseys back to a surprising source: a Leicester-based company that once made underwear for nuns. Yes, you read that right. Along the way, they uncover how football shirts help build a sense of identity and community...
Oct 15, 2025
21 min
What are football shirts made from? James Harkin (Head Researcher and Writer of the TV show QI and co-host of podcast No Such Thing As A Fish) brings to life the story behind the material. Jack and Kimberley discover how the first synthetic football shirt looked more like something from a 70s disco than the pitch. They also get an exclusive peek at the legendary Cameroon onesie jersey that was so bold, FIFA banned it. Later, they play a heated game where Jack and Kimberley come dangerously cl...
Oct 8, 2025
20 min
Why do football shirts even exist? Kimberley Cumberbatch steps into ex-footballer Jack Fowler’s world for the first time. Together, they talk to journalist and filmmaker Xaymaca Awoyungbo about the chaos of playing football before there were kits. They check out the itchy and impractical shirt worn in the first-ever international football match, and see how today’s designs avoid the flaws of the past while still nodding to history. Watch the show on PUMA’s YouTube Follow PUMA on Instagr...
Oct 2, 2025
18 min
For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester. In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear. Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet. Will Jack convinc...
Sep 24, 2025
30 sec
Could you turn your trash into streetstyle look? It’s the final episode of Green Flags and the competition stakes are higher than ever. Who will be crowned the ultimate Green Flag champion? But before we get to the awards, the hosts have one last challenge. Andrew Burgess, one of PUMA’s Voices of a RE:GENERATION, tasks Maya, Oli, and Mo with creating a killer outfit for the awards ceremony—using only materials that would otherwise go to waste. Who will rise to the oc...
Dec 19, 2024
22 min
Can you really power your phone with a potato? In this episode, PUMA challenges Maya, Oli, and Mo to see if they can generate their own electricity. But here’s the twist: some of their equipment is a little… unconventional. The host who generates the most watts will take home this week’s Green Flag. As they battle it out, the hosts also dive into the bigger picture of renewable energy. While individuals can easily switch to renewable providers at home, brands face a...
Dec 12, 2024
15 min
Do you have a favourite pair of shoes? What memories do you associate with them? This week, Maya, Oli, and Mo open their kicks cupboard and invite you all to walk a mile in their shoes – sharing stories that span from the hallowed turf of Wembley Stadium to cherished heirlooms—and even a nod to Rihanna herself. But it’s not all nostalgia! Aishwarya Sharma, one of PUMA’s Voices of a RE:GENERATION, shakes things up with a healthy dose of competitive spirit — challenging the hosts to a quiz ab...
Dec 5, 2024
20 min
Ever wondered how to smooth out pesky creases in your favourite sneaks? Or just how long clothes takes to decompose? This week on Green Flags, PUMA challenges Maya, Mo, and Oli to rescue an old fit or pair of kicks and bring them back into their wardrobe rotation. It’s all about making what’s old new again—and earning a green flag along the way. As the hosts show off their rescued pieces, they dive into the concept of circularity in sportswear and fashion. Circularity means taking fewer res...
Nov 28, 2024
16 min
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