Chris and Krista Dauria, the operators of Incredible pets, joins this episode.  Incredible Pets has built a very successful retail pet supply store that has multiple locations throughout Northern California. During this episode, we discuss the retail industry during the COVID-19 pandemic.  With the way consumers shopping is changing, the Daurias share the creative ideas, they are navigating this landscape while continuing to grow in market share.  They give great insight on what businesses can do to evolve and create customer loyalty.  We hope you enjoy it.