In this exhilarating 34th episode of the Refocus Your Photography Business Podcast, host John chats with photographer, mentor, and business coach, Jeff Brown. They delve into the crucial role of mindset and the potential of LinkedIn in propelling your photography business forward. This conversation highlights the insights Jeff gleaned from his journey as a self-employed individual at 14, to his service in the Royal Navy, and his subsequent plunge into photography. They discuss overcoming imposter syndrome, crafting effective LinkedIn posts, and how authenticity and ingenuity can help you stay ahead in the hustle and bustle of today's digital world. This episode also showcases the dynamics of influence and authority on LinkedIn, and how leveraging these can translate into fruitful opportunities for your photography business. Listen now to uncover a treasure trove of information as we decode the complexities of mindset and LinkedIn in the ever-changing realm of photography business. Cultivating Authenticity and Self-belief for Growth in Photography Engage in a profound dissection of authenticity's importance in photography business growth in this insightful episode. Learn how being yourself and building trust with your audience can significantly enhance your professional trajectory. This discussion includes strategies on subtly engaging your audience, addressing the pitfalls of heavily sales-based posts, handling imposter syndrome and self-doubt, and fostering self-confidence and belief. With practical tips on posting and reposting on LinkedIn, this episode strikes the perfect balance between business growth and authenticity. Tune in to discover how you can strengthen your personal and business brand in the competitive world of photography. Overcoming Adversity with Visualization and Gratitude In this riveting dialogue, our guest shares his story of overcoming depression and rebuilding life through the power of positive visualization and gratitude. Based on his study of biographies and personal experiences of successful individuals, he underlines that unwavering dedication and belief are the keys to triumph over adversity. The discussion shifts to a unique method of verbalizing a vision statement and the role of gratitude as a tool to fight negativity. This episode is a testament to the transformative power of a positive mindset in steering your life from difficulties to success. Persistence and Prioritization: Key to Business Growth in Photography This insightful episode dives into how consistent efforts can translate into substantial business growth. With practical strategies like setting achievable goals and focusing on tasks generating income, the conversation sheds light on the fundamentals of attaining business success. From the riveting anecdote of mismatched content to the acceptance of not making significant profits right away, this episode is a goldmine of practical and implementable business growth strategies. So tune in to learn how to use LinkedIn to boost visibility and credibility, steer your business towards the desired results, and accept that growth is a marathon and not a sprint. Topics covered:  Photography Mindset and Business Linkedin growth and content creation  Mixing personal and business content on social media Effective Linkedin posting strategies Repurposing content on social media  Photographers' mindset struggles and how to overcome them  Overcoming setbacks Goal setting  Photography business growth strategies and mindset  How you can connect with Jeff:  Jeff on Linkedin Jeff's Facebook Jeff's Books Jeff's Website   Don't forget to join the Refocus Your Photography Business Facebook Page

In this episode of "Refocus Your Photography Business," John interviews renowned photographer, Richard Grenfell. Discussing the art of balancing a successful photography business, enjoying life, and exploring the world, Richard shares an intriguing account of his journey. From starting with family and dog photography to mastering boudoir and headshots, he uncovers the secret to maintaining an interesting average of $3,000 per sale with a goal of garnering a revenue of $1 million per year. With in-depth discussions about mindset, worth, and overcoming challenges in the photography business, Richard offers valuable insights for anyone aiming to expand their venture. Delve into the experiences of two adept photographers and unravel breakthroughs, triumphs, and the importance of mentorship and education in the sector. Learn about the impact of essential decision-making, from leasing a workspace to diligently investing in oneself. The conversation further explores the dynamics of attracting clients and seamlessly transitions into discussing sales, emphasizing the essence of focusing on an excellent client experience instead of letting sales dictate the business. On a deeper note, it highlights the potency of digital advertising, the art of strategic ad planning, and the common pitfalls in the genre. Richard also illuminates the essentiality of responsible financial management, sharing secrets from his expedition into portrait photography. With an emphasis on understanding one's figures for long-term success, this episode unearths the critical subjects of pricing and valuing oneself professionally. Tune in and join our growing community to stay updated with more engaging episodes.   Some of the topics covered:  Building to a $3000 sales average in your photography business  Specialization in your business  Mindset and confidence in building and growing your business  Overcoming lower sales Cross-promoting multiple genres  Facebook ads and advertising for boudoir on Facebook  Building flow and outsourcing  Importance of having a good financial team You can find Richard here:  Richards Website Richards Photography Facebook Page Richards Instagram

In episode 32 we interviews pioneering photographer, Brianna Schrader, exploring the game-changing role of artificial intelligence (AI) in photography. From platforms like Chat GPT and Gemini, this episode exposes how AI technology is reshaping not just photography but various aspects of businesses. Learn about Brianna's journey from wedding to family portrait photography and her secrets of achieving a successful work-life balance. The episode delves into AI's transformative power to streamline operations, illustrating how Brianna harnesses AI for social media planning, content generation, and more. Don't miss valuable insights on tools like Google's Gemini and Chat GPT and their advantages for businesses and the importance of keeping abreast of AI advancements in this fast-paced digital era. This knowledge-packed session also discusses the impact of AI on lead generation, engagement, and business growth. Listen to real-life case studies on how high-quality content can boost organic leads on platforms like Instagram, revealing just how AI can transform traditional business promotional methods. From finding your niche to mastering targeted marketing, stay tuned to this episode to revolutionize your photography business. Join Brianna as she shares her experiences on how to navigate the unique demands of various photography genres successfully and why a strategic approach to business is the key to eking out success in the industry. This episode will get you thinking differently about leveraging technology in your venture and spark your curiosity about the future of the photography business. Immerse in this enlightening discussion and stay ahead of the curve as you leverage AI tools for your photography business. Listen in, learn, grow and ride the wave of AI-driven transformation in the photography industry. Topics Shared during the episode include:  Diversifying your Photography Business  AI's Impact on Photography and Marketing AI tools for photographers to improve their marketing efforts  Using Bard (Gemini) and ChatGPT AI Technology and its applications in Photography  Using AI to improve Instagram Marketing for Photography Photography business strategy's and social media marketing  You can find Brianna here:  Brianna's Website  Brianna's Shy Heart Studios Photography Instagram  Brianna's AI Coaching Instagram  Brianna's AI Course on PhotoBizX

Welcome to episode 31 of the Refocus Your Photography Business Podcast! This episode features an exciting conversation with Pete Coco, an outstanding headshot photographer based in Long Island, New York. Pete shares his journey into the photography business, revealing the initiatives that propelled his rise in the industry. Packed with useful advice, background experiences and personal anecdotes, this episode is a must-listen for anyone looking to venture into photography or establish a successful enterprise. We dive into Pete's role as a mentor and coach, discussing his extensive influence within the photography community. His YouTube channel with its impressive following is a testament to his photography prowess and teaching skill. Hear Pete's incredible transition from an upright bass player with a doctorate in music to an awe-inspiring photographer and educator. Even amidst a pandemic, Pete found a way to pivot and profit from his passion, serving as an inspiration for those feeling stuck or considering giving up on their dreams. In addition to exploring business and personal growth aspects, we look at the importance of mentorship and the value of perseverance in the face of challenges. The conversation further addresses practical elements of setting up a photography business. We also highlight the misconceptions associated with entrepreneurship and the importance of balancing expectations with reality, particularly when investing in business equipment. The episode further delves into business strategies, focusing on pricing, portfolio building, and maintaining a growth-oriented mindset. It underscores the need to create value in your work and to structure your goals for success. The discussion offers precious tips on being selective with your projects, dealing with criticism in constructive ways, and building a strong brand and reputation among your clientele. Tune into this episode packed with invaluable insights, inspirational anecdotes, practical advice, and tips to enhance your portfolio, regardless of your specific photography genre. Peep into Pete Coco's coaching group and witness how this enriching episode could steer your photography business into directions unexplored. Topics shared during this episode include:  Making the career change from musician to photographer Overcoming struggles in your photography business  Entrepreneurship, mindset in photography Entrepreneurship, mindset in running a successful business Gear and what is needed to be successful Pricing and building your photography business Setting expectations for your clients  Client interaction Photography business skills  You can find Pete here:  Pete’s Website Pete’s Youtube Channel Pete’s Facebook Group  Get mentorship with Pete  Pete’s Instagram Pete’s Twitter Account    Don’t forget to join our Refocus Your Photography Business Facebook Group.  Join our Refocus Your Photography Business Facebook Group

One of the most important things about your photography business isn't the photography but it is setting goals. This week we are going to talk about what it looks like to set your goals using the SMART method to make sure your goals are Specific, Measurable, Achievable, Realistic, and Timely.    Regardless if you are setting your goals for the year in January or February this podcast is for you.    During the podcast I make a reference to the book "Profit First." It is a MUST for anyone who is building and growing your business.  ORDER YOUR PROFIT FIRST BOOK HERE   If you haven't subscribed to our podcast make sure you do so and also be sure to hop on over to our facebook page and follow us on Facebook.  FOLLOW US ON FACEBOOK

In today's episode of Refocus Your Photography Business Podcast, we are thrilled to have Gillian Hill, a copywriter extraordinaire, as our guest. Gillian comes highly recommended by Paige McLeod, who shared her positive experiences working with Gillian on the intricacies of communication in the photography business. With a focus on website copy, brand voice, and messaging guides, Gillian has collaborated with Paige to develop a comprehensive workflow package for photographers, set to launch soon. Photographers often struggle with finding their voice and creating compelling copy, making Gillian's insights invaluable. The episode kicks off with a discussion about Gillian's journey into copywriting and the services she provides for photographers. Key questions explored include why hiring a copywriter is beneficial, the specific work Gillian does for photographers, and common challenges photographers face when attempting to write their own copy. Gillian sheds light on the significance of brand voice and messaging guides and explains their roles in shaping a photographer's online presence. The conversation delves into the intricacies of brand voice guides and brand messaging guides, highlighting their unique contributions to a photographer's business identity. As the episode wraps up, Gillian leaves listeners with valuable insights that prompt reflection on their own businesses. To learn more about Gillian and her services, the host expresses gratitude and directs listeners on how to connect with her for further information and assistance. This episode is a must-listen for photographers aiming to enhance their communication strategies and find their authentic voice in the competitive world of photography. Check out Gillian here:  gillhillwritingservices.com  Instagram - @Gillhilledits Get on the Flow and Formats email waitlist - flowandformat.com

Welcome to the Refocus Your Photography Business podcast, where today we have a festive treat for all our listeners as we explore the magic of Holiday season photography with Megan Jones from Megan Michael Photography. Joining us today is the incredible Megan Jones, a seasoned photographer with a thriving business specializing in boudoir, family, and senior photos. What makes Megan's story truly enchanting is her annual offering of Santa story sessions, a unique and lucrative venture that has propelled her to financial success. Picture this: Megan conducts 60-70 Santa mini-sessions over three weeks, raking in over $200k for her efforts. If you're eager to learn the art of excelling in Santa mini-sessions, this podcast is your holiday gift. Throughout the episode, Megan and I discuss the intricacies of this specialized niche. We dive into pricing strategies, the key products that sell like hotcakes, the setup that creates a magical atmosphere, and, most importantly, how to draw clients in and keep them coming back for more year after year. Megan's wealth of experience, spanning over a decade in this field, makes her a true authority on the subject. Whether you're a seasoned photographer looking to expand your offerings or a newcomer eager to make a splash, Megan's insights are invaluable. Get ready to unwrap the secrets behind successful Santa mini-sessions, only on the "Refocus Your Photography Business" podcast. Tune in and discover how Megan Jones turns holiday magic into a lucrative and fulfilling photography business.   Check out Megan on Facebook: https://www.facebook.com/MeganMichaelPhotography   Check out Megan’s website: https://www.meganmichaelphotography.com/   Baby Dream Backdrops: https://babydreambackdrops.com/

Welcome to another exciting episode of the "Refocus Your Photography Business" podcast! Today we're diving into the dynamic world of sports and team photography with a true master of the craft, Hark Nijjar from Hark Nijjar Photography and GTA Sports Photography. Hark is not only a talented photographer but also one of my closest friends and a business guru in the photography industry. In this episode, we'll uncover the secrets behind Hark's success and how he has managed to strike the perfect balance between work and life, creating a photography business that many of us only dream of. Join us as we explore the strategies Hark employs to attract clients, the systems he has meticulously put in place to streamline his workflow, and the art of turning satisfied clients into valuable, long-term relationships that continuously fuel his business. In our conversation, Hark shares invaluable insights into the advantages of building a repeatable business model, ensuring a steady stream of clients and projects year after year. Discover how he navigates the challenges of the sports and team photography niche and learn from his experiences in creating a sustainable and thriving photography business. If you're looking to elevate your photography business, gain practical tips on client acquisition, and understand the power of creating systems that work for you, this episode is a must-listen. Don't miss out on this inspiring conversation with Hark Nijjar.   Check out his work at GTA Sports Photography (https://gtasportsphotography.com/) and Hark Nijjar Photography (https://www.harknijjar.com/). Get ready to refocus your approach to photography business and take your passion to new heights.

Join us in this episode as we sit down with the incredible Karla Hanson, a representative from GraphiStudio, to dive deep into the world of photography products. Whether you're an established photographer or just starting out, this conversation is a goldmine of insights. We explore the vast landscape of products available for photographers to enhance their portrait offerings. Karla shares her expertise on the various types of products, weighing the pros and cons of each. From traditional prints to cutting-edge options, we dissect the "why" behind choosing one product over another. Of course, being a GraphiStudio rep, Karla sheds light on their phenomenal products, but the wisdom shared is universally applicable. This podcast is a valuable resource for any photographer keen on refining their product offerings. But that's not all! Pricing your products can be a tricky task, and we've got you covered. Discover the strategies for determining the right price point for your work. We also delve into the importance of providing diverse options within your product line, helping you cater to a broader clientele. Are you overwhelmed by the sheer number of products you should offer in your studio? Fear not! We tackle that question too, guiding you on how to curate a selection that aligns with your brand and appeals to your target audience. Tune in for an engaging conversation filled with practical tips, industry insights, and the infectious enthusiasm of Karla Hanson. Whether you're a seasoned photographer or just embarking on your photographic journey, this episode is a must-listen. Refocus your business and elevate your portrait game with the wisdom shared on this podcast! 📸✨   Check out GraphiStudio here - https://www.graphistudio.com/ Join our Refocus Your Photography Business Facebook Group - https://www.facebook.com/groups/refocusyourbusiness

Welcome to another exciting episode of Refocus Your Photography Business.  In today's episode, we have the pleasure of chatting with the talented Paige McLeod, owner and photographer of Glean and Co in Boise, Idaho. Paige specializes in capturing the beauty of newborn and maternity moments through her exquisite portraits, and she's been making waves in the industry. Our journey with Paige began when she was featured on Andrew Hellmich's PhotobizX podcast. After reaching out to her, we discovered a shared interest in the power of texting in business. Paige's curiosity led her to implement texting in her client interactions using the same platform we use, Skipio. Today, we're excited to delve into how this venture is transforming her business. Paige generously shares insights into her journey, shedding light on the impact of texting in her business. We discuss the ways she communicates with her clients, the information she sends, and what's been working well. Paige also shares her experiences with the trouble spots and how she envisions refining her approach. Discover the biggest advantages of incorporating texting into her business, and hear Paige's perspective on how it compares to her email marketing and communication strategies. We're grateful to Paige for joining us today and offering her unique insights. If you're curious to see her incredible work or learn more about what she's doing, stay tuned until the end to find out where you can connect with her. This episode is packed with valuable information that can inspire and inform your own business endeavors. Tune in now and get ready to boost your business with Paige McLeod!   Check out Paiges website: https://gleanandco.com/ Check out Paige on Instagram: https://www.instagram.com/gleanandco   Referral Code for Skipio: https://www.skipio.com/referral/aVFvuM     Interested in attending the 1st ever Refocus Your Photography Business NYC Workshop...this is a can't miss event where we will talk business and ways to help grow your business and make money along the way.  Register for the NYC Workshop here: https://johnglaserphotography.com/nycworkshop/