What do you get when a home baker spends three months perfecting his first sourdough loaf and then can't stop talking about it? A thriving business — and thousands of happy students. In this episode of the Redefine Business Podcast, host Brittni Schroeder sits down with Jordan Davis, founder of Mooon Bread, to talk about how a personal passion for naturally-leavened bread grew into a multi-stream business with corporate clients, community workshops, farmers market sales, digital courses, and a book on the way. Jordan shares the story of his first loaf, how neighbors and friends started showing up at his door wanting to learn, and the moment he realized he could package his knowledge into a hands-on three-hour workshop. He opens up about the creative ways he has built efficiency into his business — from scheduling workshops the day before farmers markets to offering free return visits in exchange for students serving as assistants. He also talks about growing into the corporate space, teaching teams at companies like Adobe and Bill.com, and what makes sourdough such a powerful vehicle for connection and community. Jordan is offering all Redefine Business listeners free access to his Mooon Bread Method Sourdough Video Course (a $29.99 value) using code REDEFINE100 at yorudan.gumroad.com/l/mooon-bread-sourdough-video-course. Listeners can also follow along on his newsletter at news.mooonbread.com and on Instagram and Facebook at @mooonbread.   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/jordan-david-founder-of-mooonbread