Redefine Hospitality Podcast is a weekly podcast about learning new perspectives and rethinking how we do business. In this podcast we interview people who are challenging the status quo and making change happen. Our goal is to push ourselves and rethink how we do business, rethink how we operate, rethink how we market, rethink how we communicate and rethink how we move forward.In this podcast you will listen to interesting stories, case studies, fresh ideas that will help your hotel go beyond. This podcast is hosted by Alexander Novicov, he believes that we can all have a better tomorrow if we focus on the present moment and become better today by learning, reading, listening and pushing the status quo. Alexander creates brand stories, engages in running, speaks at events, lives with his beautiful dog Chanel and is the CEO of a storytelling agency called Way Boutique.