
Ian Lurie is a digital marketing consultant in Seattle, WA. He has a twenty-five-year intolerance of trendy concepts and nonsense. Previously, Ian was CEO at Portent, a digital marketing agency he founded in 1995. He sold it to Clearlink in 2017. He’s now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He’s also trying to become a professional Dungeons & Dragons player, but it hasn’t panned out. He’s written three books about marketing, and has sold over 20 copies. You can find him pedaling his bike up Seattle’s ridiculous hills. Send him a note on Twitter @ianlurie, or reach out on LinkedIn https://www.linkedin.com/in/ianlurie/ Ian's Website: https://www.ianlurie.com/ 1:24 "There's always more stuff!" -Brian Keith 2:25 "My workout...was a moment when I wasn't thinking." -Ian Lurie 6:09 "You have to do what you can and don't make it into a job as well." -Ian Lurie 12:14 "If you're distracted, you're going to get hit in the head." -Ian Lurie 14:28 "Try to focus on the fundamentals." -Ian Lurie 15:32 "A certain level of performance is not an obligation." -Ian Lurie
Mar 22, 2022
16 min

Jason is the Founder and CEO of SugarWeb, a boutique web design agency that makes it easy and affordable for coaches and consultants to promote their services and attract clients online. He runs the company and is the “front” man, while his brother Damon leads the creative side of the business. Jason loves building relationships with clients and his #1 priority is making sure they’re happy with their experience—from first contact, through the discovery session, design process, site launch, and ongoing support. Jason believes clear communication is the heart of successful relationships, both personal and business. It’s what allows us to smoothly handle all the curve-balls life and business throw at us, and what enables us to maintain a high level of integrity in the face of any challenge. People love working with Jason because of his warmth and deep listening skills. He values integrity, consistency, follow-through and, of course, communication. Find Jason on social media here: LInkedIn: https://www.linkedin.com/in/jasonbsugar/ Facebook: https://www.facebook.com/jason.b.sugar/ Twitter: @jasonbsugar 6:06 "There are five areas you want to consider when putting together a website." - Jason Sugar 7:46 "You want to guide your visitor on a journey." - Jason Sugar 9:04 "You want to sprinkle social proof throughout the site." - Jason Sugar 14:13 "Are you getting the conversions that you want?" - Jason Sugar 15:47 "Think about either your main homepage or your main sales page. Do you immediately know what the load time is?" - Brian Keith 17:28 4 Questions to Ask Yourself About Bringing a Designer on Board
Mar 15, 2022
20 min

Brett has experience in high-impact, trusted-advisor roles in growing small businesses across multiple industries. He has worked with hundreds of $1M-$10M business owners and their teams to develop and implement the organizational and leadership processes and systems they need to grow. As the original leader of Infusionsoft’s "Built to Last" efforts, Brett spent 10 years helping Infusionsoft grow from $7M in revenue to over $100M. Brett's roles at Infusionsoft included: Built to Last Champion, Strategic Advisor to the CEO, VP of Infusionsoft, and VP of Leadership Development. Brett also Co-Created the Elite Programs with Infusionsoft’s CEO, Clate Mask. In Feb 2018, Brett bought the Elite business from Infusionsoft and named it Elite Entrepreneurs. When he isn't busy serving Elite businesses, Brett loves family life with his beautiful wife, Sharon, and their 8 children! Find Brett on LinkedIn: https://www.linkedin.com/in/built2lastchamp/ Website: https://growwithelite.com/ 2:33 "One key to making it all happen is getting clarity with both your work partners... and life partner." - Brett Gilliland 3:39 "That family, keeping things together at home time and investing in my key relationships was really critical." - Brett Gilliland 10:22 "She inspires me and I hope that I inspire her...we're definitely a team." - Brett Gilliland 11:43 "She employs all of that genius here in our home... so, in our relationship, I find ways for her to leave the house as often I can." - Brett Gilliland 13:15 "She has personal growth things that she wants to do...so I arrange my life as a business owner to enable her." - Brett Gilliland 14:45 "All along the way, we're having to make adjustments... it's a constant collaboration." - Brett Gilliland 17:44 "If we're not creating something together, it's more likely that we start to move in different directions." - Brett Gilliland 18:55 "I want an enduring family that matters." - Brett Gilliland 22:15 "Ask your spouse, what do I do that annoys you...that life would be a little be sweeter if I didn't do this thing?" - Brian Keith 24:16 "Building that trust with yourself is what enables you to weather those storms." - Brian Keith
Mar 8, 2022
26 min

Samy created Hypefury, an all-remote, boostrapped startup to help creators grow and monetize their social media presence. Follow Samy on Twitter: @SamyDindane @hypefury redbeardconsulting.com/hypefury 3:22 "I love [Hypefury's] auto plug feature because it means I'm not having to pay as much attention to my results." - Brian Keith 5:05 "The most important thing to do is engage with other accounts, not necessarily tweeting a lot." - Samy Dindane 8:12 "Using that [recurrent posting] feature, I can know what my followers want, what are their most recurrent questions." - Samy Dindane 9:45 "What we're doing is finding the most perfect system to be present on Twitter without being present on Twitter." - Samy Dindane 10:59 "When you're consistent, you grow more, you engage more, your algorithm displays your tweets more." - Samy Dindane 14:54 "Hypefury... can set your schedule according to your followers' activity, as simple as that." - Samy Dindane 17:22 "I would say 80% of [Hypefury] is user-driven." - Samy Dindane
Mar 1, 2022
19 min

Murat is a designer & programmer who recently sold his finance-related online community platform. He is currently working on new online social architectures and governance tooling to help scale communities in new ways. twitter @mayfer https://beta.spiel.com 1:42 Dictatorship vs. Bottom-up Governance 5:04 "We have a lot of proven concepts to work with that we're forgetting about." - Murat 6:39 "The value is obviously in the community." - Murat 7:47 "The idea is to see what happens when incentives are different." - Murat 9:41 "A big focus is a democratic consensus aspect on channel rules and moderation." - Murat 10:55 "You could see what creates the best content." - Brian Keith 18:40 "The core of it, I think, is building an open, flexible search interface with a strong back-end that works quickly." - Murat
Feb 22, 2022
25 min

Nathalie Lussier is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers. Nathalie has been featured in Forbes, Inc., Fast Company, Success Magazine, Entrepreneur, Venture Beat, and Mashable. Access Ally website: https://accessally.com/ Twitter: @NathLussier Facebook: https://facebook.com/accessallytm 2:40 "The most important thing is to have a way to track people's progress." - Nathalie Lussier 4:15 "Don't show someone, 'Here's a hundred moves that you need to learn.'" - Brian Keith 8:08 "You can granularly control what people see and when they see it [in your online course]." - Nathalie Lussier 9:16 "[Objectives and rewards] really motivate people to keep going and actually get the results that you promised." - Nathalie Lussier 12:42 "You go through the right path based on where you are in your life and it hides everything else so you don't get overwhelmed." - Nathalie Lussier 14:29 "Give people points when they do certain actions. That's a great way to incentivize people to be part of your movement." - Nathalie Lussier 16:59 "It really comes down to reverse engineering what your goals are." - Nathalie Lussier
Feb 15, 2022
20 min

David Ralph is an extremely attractive host of the top ranked online show Join Up Dots, where in each episode he takes his guests on a journey of discovery following the words of the late Steve Jobs. From birth to today and back again, David Ralph joins up the dots of his guests lives, highlighting their failures and successes (with more than a few laughs in between) as he leads them to the time travel section “The Sermon On The Mic” where they have the chance to speak to their younger selves and share the advice they have gained. This is a hugely powerful and inspirational show that has gained a massive audience in over 160 countries, and with its fun and quirky style is one that is fresh, unique and inspiring. David is an ex-corporate trainer, with a wife, five kids, a grandson, a cat, and a snail (that might actually be dead already...who can tell?) https://podcastersmastery.com/ https://joinupdots.com/ https://www.linkedin.com/in/davidpralph/ Twitter: @joinupdotsdaily 2:26 "Go easy on yourself... It's persistence." - David Ralph 6:44 "I think the right path is walking forward, but looking at how much of a runway you're building." - David Ralph 8:08 "My body kind of exploded on me." - David Ralph 9:33 "I didn't exactly die, but part of me died. And that was was the part that was just obsessively pushing forward." - David Ralph 11:38 "People out there look at you and go, 'I want what he's having.'" - David Ralph 16:36 "I like living a life away from the internet because you can get sucked into a world that isn't healthy." - David Ralph 19:09 "You've got to train yourself. You've got to train your time... You've got to be really firm on your boundaries." - David Ralph
Feb 8, 2022
21 min

A self-confessed 'entreprenerd', Andrew founded Dojo University in 2008, channelling three decades of expertise as a world-champion bagpiper into a thriving business that now coaches thousands of students to master the bagpipes. Thanks to his strong vision, constant innovation, and penchant for challenging assumptions, Dojo University has grown from the world’s first online bagpipe-music provider into the largest, most successful learning environment for bagpiping in the world – a particularly admirable feat given how traditionally gatekept and change-resistant this musical niche and its target demographic can be. Facebook.com/pipersdojo Twitter: @pipersdojo Instagram: @pipersdojo Website: pipersdojo.com 1:07 "You took this thing that, my experience is, is a careful in-person mentored one-on-one thing and you've turned it into an online business." - Brian Keith 5:28 "I was able and willing to take this crazy bagpipe thing and break it down into regular language that you don't have to be an insider to understand." - Andrew Douglas 9:23 "You have to be careful with doing the one thing over and over again." - Andrew Douglas 13:10 "We have students who have achieved a really impressive level of success in 1-2 years." - Andrew Douglas 15:37 "If you write your ideas down, clarity usually follows." - Andrew Douglas 17:03 "We're looking to build a long term relationship." - Andrew Douglas 19:07 "Handling a trombone while marching with a group of people...is fantastic for basically all kinds of development." - Brian Keith
Feb 1, 2022
21 min

Austen Allred is the co-founder and CEO of BloomTech Institute of Technology. A native of Springville, Utah, Austen’s start-up journey began in 2017 with him living in his two-door Civic while participating in Y Combinator, a San Francisco-based seed accelerator. This experience became the foundation of BloomTech's rapid growth. Before founding BloomTech, Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build BloomTech. Austen’s disruptive ideas on the future of education, the labor market disconnect, and the opportunity of providing opportunity at-scale have been featured in: The Harvard Business Review, The Economist, WIRED, Fast Company, TechCrunch, The New York Times, among others. Austen is fluent in Russian and currently lives in San Francisco with his wife and two kids. You can find him on Twitter @Austen. 11:03 "Since we are promising (at least implicitly) an outcome, what if we guaranteed that?" - Austen Allred 13:12 "Instead of using an income share agreement, we created something called the "outcomes based loan." - Austen Allred 14:21 "It's also about where you're placing people." - Brian Keith 15:20 "A student should have a job offer by the end of this hiring day." - Austen Allred 16:48 "Why shouldn't you get a job in a day?" - Brian Keith 17:52 "It ends up with the same great job... you just kind of go in through the side door instead of the front door. - Austen Allred 21:21 "It's a broken system." - Austen Allred
Jan 25, 2022
26 min

If you want to grow your influence, have a bigger impact, and make more money in the process, Matt McWilliams is your go-to guy. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ray Edwards, Brian Tracy, Lewis Howes, Rich Schefren, Shutterfly, and Michael Hyatt have trusted Matt McWilliams to run their affiliate launches. Matt is a four-time affiliate manager of the year. Today he helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates. Matt's Free Report on finding affiliates: mattmcwilliams.com/first100 Website: https://www.mattmcwilliams.com/ Facebook: https://www.facebook.com/MATTMCWILLIAMSCONSULTING Twitter: @MattMcWilliams2 LinkedIn: https://www.linkedin.com/in/matthewrmcwilliams/ 2:32 "They were not tapping into the power of affiliates." - Matt McWilliams 4:06 "You could have the best targeted Facebook ads on the planet, affiliate traffic will still be 25-35% warmer." - Matt McWilliams 5:39 "The little secret is: most successful online entrepreneurs that you look at, 80-95% of their sales come through affiliates." - Matt McWilliams 8:11 "A few affiliates could easily target millions." - Matt McWilliams 11:45 "The tech side [of affiliate marketing] is so simple." - Matt McWilliams 17:02 "It removes one barrier at a time." - Brian Keith 18:08 "Spending an hour a day on those relationships and developing an affiliate program is by far the best investment you can make on your business." - Matt McWilliams
Jan 18, 2022
19 min
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