Show notes
Matthew talks with Larry Long Jr., Director of Collegiate Sales at Teamworks, about embedding your product into the routine of your customer to create a sticky solution that grows organically. Larry talks about:
- Building relationships with extremely busy and schedule drive prospects
- How a perfect product-market fit creates enormous Word of Mouth possibilities
- Creating brand that aligns with your customers affinities - from language to collateral
- How to spin-off a tech platform into a content hub to create new recurring revenue verticals
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