Recipe for Greatness
Recipe for Greatness
Jay Greenwood
Real Snacks That Actually Nourish | Ineke Nugteren - Nourish Founder
32 minutes Posted Jul 3, 2026 at 6:00 am.
Welcome And The Nourish Story
When Healthcare Advice Stops Working
Africa, Community And A Bigger Perspective
The Fast Start Without Overthinking
Why Coconut And Why Fat Matters
Getting Into Selfridges Early
Scaling Production And Surviving Supply Shocks
Retail Messaging Around Gut Health
Founder Life, Routines And Support
One Small Change To Start Today
Where To Buy And Final Requests
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Show notes
We sit down with Ineke Nugteren, a nurse turned founder, to unpack how frontline healthcare experience sparked a mission to change what everyday snacking looks like. We talk through the messy realities of building Nourish from a kitchen table into major UK retail, while staying focused on real ingredients, gut health and balanced blood sugar. seeing conventional low-fat guidance fail patients in real lifea turning-point patient story that triggered deeper nutrition researchvolunteering in Afr...