Recipe for Greatness
Recipe for Greatness
Jay Greenwood
From British Army Major to Healthy Toddler Meals | More Toddler Meals Founder - Ed van der Lande
33 minutes Posted Jun 9, 2026 at 5:00 am.
Welcome And The Founder Story
The Somalia Spark And Parenting Stress
Leaving The Army For Family
Amazon Principles For Startup Life
Setting Product Standards And Ingredients
Freeze Drying Versus Heat Processing
Home Testing To First Market Sales
Getting Retail Listings And Sell-Through
Pricing Channels And Founder Mindset
Where To Buy And Final Requests
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Show notes
Baby food should not feel like a trade-off between “quick” and “good”. We sit down with Ed van der Lande, founder of More Toddler Meals, to unpack a deceptively simple question: how do you feed toddlers wholesome meals with real texture and visible ingredients when you are exhausted, out of the house, or racing between nursery pick-ups and work? Ed traces the idea back to a moment on deployment in Somalia, watching his wife carry the full load at home and feeling the friction every parent kn...