Rebooting Business
Rebooting Business
David Somerfleck
Rebooting Business is a long-form interview podcast about reinventing small businesses to large companies. Episodes cover digital marketing, lean management, financial discipline, distributed work, marketing automation, cybersecurity, nonprofit strategy, and the psychology of how organizations actually change. Host David Somerfleck spent more than twenty years running a digital marketing agency, advised six political campaigns, mentored small businesses through the SBA, founded a nonprofit, and is an award-winning novelist and two books on digital marketing. Learn more at https://boldly.blue.
Measuring the Right Metrics with AJ Davis
In this episode of Rebooting Business, I talk with AJ Davis.  AJ  Davis is an industry expert in user experience strategy with a proven  track record for delivering value to businesses.    AJ is a Wellesley College alumnae and has a Master's degree in Human  Factors in Information Design from Bentley University.     Some of the topics we discuss in this interview include:    Her background and experience Small business approaches  What small business owners can do to level the playing field How digital marketers can bridge the gap with small business owners who  need our help the most but also conversely less likely to use online  marketing At what point do conversions and metrics become relevant to typical  business owners?   We also touch on a few more topics in this interview.     To learn more about digital marketing for business growth, visit  www.dms.blue today.
Oct 29, 2020
34 min
Education Issues with Melissa Pyrch
In this episode of Rebooting Business with Digital Marketing Specialist David Somerfleck, we discuss what's going on in today's school systems, how students are being impacted by COVID-19 along with their parents, what can be done, and how this is all impacting business owners as well.  Melissa Pyrch is an educator, mother, and author, who can be found online at https://melissapyrch.com. Her book is Beyond the Bell. You can follow Mellisa on Instagram at https://www.instagram.com/pyrchgetspublished. To learn more about rebooting your business visit www.dms.blue.
Sep 4, 2020
29 min
How to Adapt to Changing Times with Lynn Power
In this episode of Rebooting Business with David Somerfleck, we talk with Lynn Power, Co-Founder at The HMS Beagle, CEO at MASAMI (DTC+ clean premium hair care), Marketer, Entrepreneur, Advisor, at www.lovemasami.com. Some of the topics we discuss with Lynn are: How COVID-19 is impacting businesses across the board based on what she's seeing and experiencing How businesses can stay agile and plan for the future regardless of what's going on externally Why marketing is often seen as an added expense rather than as a needed investment to keep growing by business owners How to discuss the need for marketing and the growth it brings along with it How businesses can form highly effective teams  And much more To watch the video interview visit this link: https://www.youtube.com/watch?v=h6Tv0CUNKLs To learn more about digital marketing or request a free digital marketing consultation visit www.dms.blue To leave a message or question for a future episode please go to www.anchor.fm/rebootingbusiness/message To read my book, "The Road to Digital Marketing Profits," please visit this link:  https://www.amazon.com/Road-Digital-Marketing-Profits-avoiding/dp/1705924921/ref=sr_1_1?keywords=david+somerfleck&qid=1576965225&sr=8-1 Follow David Somerfleck and learn more about digital marketing to grow your business at these links: https://twitter.com/dmsblue01 https://www.pinterest.com/dmsbluedigital/ https://www.youtube.com/channel/UCypF0s-KPKzF_UFm92mGdaA?sub_confirmation=1 https://www.linkedin.com/in/somerfleck/ https://www.facebook.com/dmsblue01/ https://www.pandora.com/station/play/697553670278589913 https://www.quora.com/profile/David-Somerfleck
Aug 27, 2020
36 min
Cybersecurity with Daniel Ford
In this episode of Rebooting Business, I speak with Daniel Ford, a cybersecurity expert about current cybersecurity trends, VPN use, common threats to small business owners and enterprise business owners and what they can do to be more prepared in the future.  If your own business is in need of rebooting visit the digital marketing specialists at www.dms.blue.  To catch up on past episodes please visit https://anchor.fm/rebooting business. To submit a voice message question just go to https://anchor.fm/rebootingbusiness/message.     My book The Road to Digital Marketing Profits is available at these fine retailers:   Barnes and Noble:   https://www.barnesandnoble.com/w/the-road-to-digital-marketing-profits-david-somerfleck/1134790722?ean=9781078741378  Books-A-Million:  https://www.booksamillion.com/product/9781705924921  Amazon:  https://www.amazon.com/Road-Digital-Marketing-Profits-avoiding/dp/1705924921/ref=sr_1_1?keywords=david+somerfleck&qid=1576965225&sr=8-1  To book a free digital marketing consultation visit https://dms.blue and visit the contact form at the top of the page and let the journey toward transformation begin.
Aug 20, 2020
1 hr 3 min
Conscious Capitalism with Johanna Lyman
In this episode of Rebooting Business with Digital Marketing Specialist David M. Somerfleck, we talk with Johanna Lyman, who is the Principal Consultant and Practice Leader for Culture and Inclusion of Kadabra SJLC.  She is a dynamic, energetic Leadership and Culture coach and consultant with nearly 30 years of experience of leadership development and culture change.  She is adept at combining coaching, training, and facilitation to help clients build sustainably profitable businesses while creating deep meaning in their work. She quickly establishes rapport and creates a container of psychological safety, belonging, and deep trust with her clients and their teams. She believes that inclusion and diversity should be seen as the natural outcomes of building great cultures. Johanna is wife to the best husband on the planet, mother to an adult daughter, and dog-mom to Petey the Amazing Tripod. To watch the video version of this podcast interview please visit: https://www.youtube.com/watch?v=J9a_hns5hnM To reboot your own business visit www.dms.blue. To learn more about Johanna and her services visit: https://sjleadershipcoach.com/ To catch up on past episodes please visit https://anchor.fm/rebooting business.  To submit a voice message question just go to https://anchor.fm/rebootingbusiness/message. My book The Road to Digital Marketing Profits is available at these fine retailers: Barnes and Noble:   https://www.barnesandnoble.com/w/the-road-to-digital-marketing-profits-david-somerfleck/1134790722?ean=9781078741378 Books-A-Million:  https://www.booksamillion.com/product/9781705924921 Amazon:  https://www.amazon.com/Road-Digital-Marketing-Profits-avoiding/dp/1705924921/ref=sr_1_1?keywords=david+somerfleck&qid=1576965225&sr=8-1 To book a free digital marketing consultation visit https://dms.blue and visit the contact form at the top of the page and let the journey toward transformation begin.
Aug 14, 2020
1 hr 4 min
🔷Rebooting Your Why with Leah Zimmerman
In this episode of Rebooting Business with Digital Marketing expert David Somerfleck, we talk with career coach Leah Zimmerman to discuss common misconceptions about coaching in general, how coaching is different from counseling, how re-visiting what we value to use can help us refocus and reboot why we value some outcomes over others and better inform the decisions we make. We also talk about why some business owners are ready to grow their business and why others simply aren't, and how to discuss that unwillingness to commit with them. We also discuss how to work through such stop-gaps.  To watch the video version of this podcast interview please visit: https://www.youtube.com/watch?v=GOQ2eCXTb-4 To reboot your own business visit www.dms.blue. To learn more about Leah Zimmerman visit www.steppingstoolcoaching.com. To listen to audio episode of Rebooting Business and catch up on past episodes please visit https://anchor.fm/rebooting business. To submit a voice message question just go to https://anchor.fm/rebootingbusiness/message. My book The Road to Digital Marketing Profits is available at these fine retailers: Barnes and Noble:  https://www.barnesandnoble.com/w/the-road-to-digital-marketing-profits-david-somerfleck/1134790722?ean=9781078741378 Books-A-Million:  https://www.booksamillion.com/product/9781705924921 Amazon:  https://www.amazon.com/Road-Digital-Marketing-Profits-avoiding/dp/1705924921/ref=sr_1_1?keywords=david+somerfleck&qid=1576965225&sr=8-1 To book a free digital marketing consultation visit https://dms.blue and visit the contact form at the top of the page and let the journey toward transformation begin. #coaching #careercoach #marketing #digitalmarketingexpert #digitalmrketingspecialist 
Aug 12, 2020
57 min
Team Building and Team Bonding with David Goldstein
In this episode of Rebooting Business, we talk with David Goldstein, owner of corporate team building company Team Bonding, about what team building is, and how his company has adapted to changing times. Included in our discussion are: How and why David formed Team Bonding What his company provides and how he differentiates himself from competitors by offering more malleable solutions in addition to offering improvisational workshops to address diversity and inclusion. We also touch on misconceptions about team building and whether or not team building could help with political stalemates or inaction. David Goldstein's company can be found online at: https://www.teambonding.com. If you've enjoyed this episode please consider subscribing or giving it a positive review.  To watch the video interview please go to this link: https://www.youtube.com/watch?v=IQgZjqSvWMw To leave a voice message that may be featured on an episode of Rebooting Business please visit https://anchor.fm/rebootingbusiness/message. My book The Road to Digital Marketing Profits is available at these fine retailers: Barnes and Noble:  https://www.barnesandnoble.com/w/the-road-to-digital-marketing-profits-david-somerfleck/1134790722?ean=9781078741378  Books-A-Million:  https://www.booksamillion.com/product/9781705924921  Amazon:  https://www.amazon.com/Road-Digital-Marketing-Profits-avoiding/dp/1705924921/ref=sr_1_1?keywords=david+somerfleck&qid=1576965225&sr=8-1 To book a free digital marketing consultation visit https://dms.blue and visit the contact form at the top of the page and let the journey toward transformation begin.
Aug 12, 2020
32 min
Finding Your Center with Savannah Blake
In this episode of Rebooting Business with your humble host Digital Marketing Specialist David M. Somerfleck, we sit down with coach and consultant Savannah Blake to discuss overcoming extreme shyness, introversion, finding your voice and perspective in life to lead to empowerment and speaking with authority and confidence.  To learn more about rebooting your business or how digital marketing can accelerate business growth, visit https://dms.blue. To learn more about Savannah Black, visit https://earthandwater.co/ To leave a voice message that may be featured on an episode of Rebooting Business please visit https://anchor.fm/rebootingbusiness/message. My book The Road to Digital Marketing Profits is available at these fine retailers: Barnes and Noble: https://www.barnesandnoble.com/w/the-road-to-digital-marketing-profits-david-somerfleck/1134790722?ean=9781078741378 Books-A-Million: https://www.booksamillion.com/product/9781705924921 Amazon: https://www.amazon.com/Road-Digital-Marketing-Profits-avoiding/dp/1705924921/ref=sr_1_1?keywords=david+somerfleck&qid=1576965225&sr=8-1 To book a free digital marketing consultation visit https://dms.blue and visit the contact form at the top of the page and let the journey toward transformation begin. If you enjoyed this podcast please give it a thumb's up, positive  review, or consider subscribing. Every little bit makes a difference.
Aug 10, 2020
52 min
How to Master SEO Fundamentals in Less Than 2 1/2 Minutes
Want to know how to capitalize on #SEO in less than 2 1/2 minutes? Here's how SEO works in rudimentary terms and how you can tell if your website or a company website has basic, correct SEO to help gain traction in Google search results. To learn more about SEO or get help visit www.dms.blue.
Jul 1, 2020
2 min
Digital Marketing Expert Meets SEO Guru
In this episode of Rebooting Business, Enterprise Digital Marketing Specialist David Somerfleck interviews Matt Rouse of Hook SEO on the topics of how small business owners can capitalize on Search Engine Optimization, how more traditional marketing can work hand-in-hand with modern digital marketing, and much more. To learn more about rebooting your business or how digital marketing can accelerate business growth, visit https://dms.blue. To learn more about Matt Rouse and Hook SEO, visit https://hookseo.com. To leave a voice message that may be featured on an episode of Rebooting Business please visit https://anchor.fm/rebootingbusiness/message. My book The Road to Digital Marketing Profits is available at these fine retailers: Barnes and Noble: https://www.barnesandnoble.com/w/the-road-to-digital-marketing-profits-david-somerfleck/1134790722?ean=9781078741378 Books-A-Million: https://www.booksamillion.com/product/9781705924921 Amazon: https://www.amazon.com/Road-Digital-Marketing-Profits-avoiding/dp/1705924921/ref=sr_1_1?keywords=david+somerfleck&qid=1576965225&sr=8-1 To book a free digital marketing consultation visit https://dms.blue and visit the contact form at the top of the page and let the journey toward transformation begin. If you enjoyed this podcast please give it a thumb's up, positive review, or consider subscribing. Every little bit makes a difference. #SEO  #seostrategies #digitalmarketing  #onlinemarketing #marketing #smallbusinessowners #businessgrowth
Jul 1, 2020
48 min
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