New York Matrimonial lawyer Joleena Louis wrote an ebook entitled ""Things I Wish I Knew About Social Media Marketing Before Going Solo."" Oscar and Scott discuss some of the advice she outlines such as; - Using social media to advertise - Not advertising to your followers - Keep social media professional - you are your business - Understanding the balance between staying professional vs. your personal opinion - Does having a large amount of followers automatically give you authenticity - Why Blog?