Google Optimize is a free A/B testing tool that Google is sunsetting in September. We take a look at why it's probably going away, and whether you should care or not. Are you testing today? Should you be? Let's talk about testing and improving your conversion rates.

GA4 is going to be the default Google Analytics version in July(!), and Google has made it increasingly clear that you're going to need to integrate its data warehousing tool, BigQuery, if you want reports that extend beyond 14 months, or if you want your Looker Studio (formerly Data Studio) dashboards to feature multiple data points and widgets. We look at why and talk a little bit about BigQuery and its possible costs.  Don't risk losing your data by not being prepared for the switch over from Google Universal to Google Analytics 4 (GA4)!

So you have GA4 implemented on your site. But did you forget anything? We take a look at some common things people forget or overlook, as well as what you can do to better prepare to switching over to GA4 once Google Universal is sunset. More About Marketing Attribution: https://youtu.be/sEXmGb9wCgw  GA4 versus Google Universal: https://youtu.be/zDyzPFCvwEQ  SEO & PPC Reporting in GA4: https://youtu.be/DsLum17oaIc 

The barrier to entry for starting an online business have never been lower. But there are still some things you need to think about so you won't find yourself needlessly delayed, or stuck in the water after launch.

Accurate data and reporting can mean the difference between a profitable business and one that's...well, not so profitable. We take a look at some of the common mistakes we see digital marketers making, and how you can improve your reporting, analysis, and tracking. 

You probably know that the Americans with Disability Act (ADA) ensures that public places and businesses are accessible, but did you know that this applies to websites as well? Lawsuits for sites that don’t meet ADA best practices and requirements for accessibility are on the rise. Are you vulnerable? We talk about best practices, how you can assess your website, and ensure that you don’t face an expensive suit. And of course make your site as usable as possible for as many people as you can!   Accessibility Scanning Tools Monsido: https://monsido.com/ accessiBe: https://accessibe.com Wave: https://wave.webaim.org/ (Free)   W3C Free Tools List https://www.w3.org/WAI/ER/tools/  Adobe’s Color Accessibility Tool https://color.adobe.com/create/color-contrast-analyzer

Halloween is fast approaching, so we take a look at some marketing horror stories that might just keep you awake at night. From marketing teams that aren't allowed to see their analytics, to a PR nightmare that has 25,000 members of an "I Hate" your company Facebook group.

Are your clients or executives hung up on vanity metrics? You know, things like total followers, or website visits; metrics with no context and no clear business impact. We take a look at common vanity metrics, and why you should be focusing instead on actionable data that will help you to drive better business results. 

We chat with Jeff Louella, an SEO expert who has worked for some of the country’s largest agencies, and by extension numerous Fortune 500 clients. Jeff has left the agency darkside and is now Product Manager for New York Times | Wirecutter.  We chat about SEO for big league sites like Wirecutter, the tools they use, and what trends Jeff is seeing. See the video at: https://youtu.be/IR5OYUUYPCg

WordPress is used by nearly 40% of websites, it has 55K+ plugins available, and 10s of thousands of themes, numerous integrations... so it must be great, right? Meh, not really. We take a look at why we don't recommend using WordPress and some of our preferred alternatives.