Hosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges brands will face to more fully bring customers into the engagement experience in 2024.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

This month’s Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single identity spine opens doors for brands to leverage data for deep insights, measurement and activation.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Jason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enlightening conversation also breaks down the challenges and the integral role of identity to bring it all together – remembering it always comes back to customers and how to better engage them in the context of their lives.LinkedIn: https://www.linkedin.com/in/jason-brown-17a61a5/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Buckle up as the Real Identity Podcast and Max Parris take us on a journey through today’s changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategies for the future, self-sovereign identity and the metaverse.LinkedIn profile: https://www.linkedin.com/in/maxparris/Twitter: https://twitter.com/liverampCompany website: https://liveramp.com/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Considering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being proposed as a more flexible approach to GDPR via the UK's new DPDI Bill. But that's not all! Federated IDs, AI, virtual reality, risks in a changing IT ecosystem and the “golden rule of data privacy” are all part of this don’t-miss conversation.   Please add this to Sachiko’s bio pageConnect with Sachiko on LinkedinThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Immersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Jason Snyder joins the Real Identity podcast to give us a preview into the world where the volume and capacity to compute signals and tie them back to meaningful moments simply boggles the mind and opens a door to the future.Featured GuestJason Alan SnyderGlobal Chief Technology Officer|IPG SC&E |Momentum WorldwideLinkedIn Profile: https://www.linkedin.com/in/jasonalansnyder/Twitter handle: @evil_robotCompany website: https://www.momentumww.com/Published LinkedIn Article: Quantum Computing Matters for Advertising, Brands and MarketersThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

TV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds – all culminating in how brands can use CTV to deliver relevant experiences in a noisy world.  Guest: AJ Kintner, Vice President, SalesLG Ads Solutions BIO:AJ Kintner had originally planned to pursue a career in engineering, but upon graduation, he decided to join the media startup Avenue A/Razorfish. Since then, he has been a part of several successful startups such as Right Media (Yahoo!), Invite Media (Google), Adaptly (Accenture), DoubleVerify (Public), AppNexus (MSFT), and Merkle (Dentsu). In his free time, AJ is a dedicated family man who spends time with his three children, two dogs, and a cat. When he's not with his family, AJ dedicates his time to advising and investing in startups. LinkedIn Profile: https://www.linkedin.com/in/ajkintner/Twitter: https://twitter.com/ajkintnerCompany website: https://lgads.tv/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand.Featured Guest:Arun KumarChief Data & Marketing Technology Officer, IPGShow Notes:Cannes Podcast: IPG’s Data Chief Arun Kumar Wishes a Hippocratic Oath Existed for MarketersArticle: Why Advertising Needs to Get PersonalisedVideo: How to Win Brand Loyalty Amidst a Torrent of NoiseChange is the Only Constant in Life - the Greek philosopher HeraclitusLearn More about Real IdentityThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Retailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual relevance to earn brand love for the holidays and beyond.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Devon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches to data, technology and enabling apps are honoring consumer privacy and making data safer and more secure.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.