In The Lab with Ruben Kanya
In The Lab with Ruben Kanya
Ruben Kanya
Digital Real Estate: Helping Thought Leaders Create Digital Courses & Content - Jason Van Orden EP #84
41 minutes Posted Jun 1, 2020 at 6:15 am.
 Background of the guest Jason Van Orden
 Helping how to impact people
 What is a thought leader vs not
 Pivoting online world
 Knowing the client’s needs
 Best platform to show up for the audience
 Tap in to what makes you unique
 Experimenting and doubling down on what’s working
 Why most people struggle
 Favorite Marketer Claude Hopkins
 Favorite book Strengths Leadership and Strengths Finder by Tom Rath
 Favorite content Gan Sullivan
 Best habit Sleep
 Best Tool Asana CRM
 Thought Leader in one word Impact
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41:26
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Show notes
GUEST BIO
Jason Van Orden founded one of the first ever podcasts about internet business and online marketing which was at one point one of the most profitable podcasts on iTunes generating millions of dollars in sales from his podcast.
Jason has been teaching students and clients around the world about using internet media, how to monetize their unique brilliance with content marketing, scalable courses, and automated sales systems while growing their personal brands. He is also the author of the best selling book, Promoting Your Podcast, where he discusses optimizing podcasts to get exposure on iTunes.
Join us today as he discusses the importance of expanding your brand on the digital real estate that we all have access to today.
HIGHLIGHTS OF THE EPISODE
01:35  Background of the guest - Jason Van Orden
06:26  Helping how to impact people
07:11  What is a thought leader vs not
11:18  Pivoting online world
KEEPING IT REAL
15:31  Knowing the client’s needs
19:10  Best platform to show up for the audience
22:18  Tap in to what makes you unique
24:51  Experimenting and doubling down on what’s working
29:22  Why most people struggle
ANSWERS TO THE RAPID FIRE QUESTIONS IN THE SHOW:
31:32  Favorite Marketer - Claude Hopkins
32:43  Favorite book - Strengths Leadership and Strengths Finder by Tom Rath
34:51  Favorite content - Gan Sullivan
35:30  Best habit - Sleep
36:13  Best Tool - Asana CRM
36:49  Thought Leader in one word - Impact
BOOKS MENTIONED IN THIS SHOW
Rich Dad Poor Dad by Robert Kiyosaki
Expert Secrets by Russell Brunson
Strengths Leadership and Strengths Finder by Tom Rath
NOTABLE QUOTES (KEY LESSONS):
“Thought leader is kind, one of those things you probably don’t want to call yourself but it’s nice if other people call you that.”
“When there is disruption there is always an opportunity”
“It’s not just talent or expertise that gets you there”
CONNECTING WITH THE GUEST
Website: www.jasonvanorden.com
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