This week in the lab we have no other than our very own practitioner Dr. Rachel Gainsbrugh, a pharmacist by day and Short Term Rental Investor by night. Dr. Rachel cracked the code to generate income without having to punch a time-clock, work overnights or 14-hour shifts. By day she is a trained hospital informatics pharmacist. By night she is the owner, with her husband Jesse Gainsbrugh, of a growing luxury short-term rental empire spanning three states (Georgia, Pennsylvania, and Florida). Dr. Rachel is also the founder of Short Term Gems, a high-level resource portal and online luxury short-term rental academy, teaching busy professionals all the action steps to cash in on passive income via luxury rentals. Rachel is also generous with her time. She shares relevant trends and opportunities freely in Clubhouse rooms and on Facebook Live interviews with her 1,500+ members of a private Facebook group called Luxury Real Estate Investing for Financial Independence: Short Term Rentals. Short Term Gems is a resource portal owned and operated by Dr. Rachel Gainsburgh, based in Peachtree City, GA. Founded in 2019, Short Term Gems is educating thousands of working professionals on the action steps to enter and profit in the short-term rental industry. If you want to learn how you can make money with luxury short term rentals, you’ll definitely learn what you need to get started with Rachel Gainsbrugh. Let’s build! HIGHLIGHTS OF THE EPISODE: 01:28 - Introduction 03:56 - Avoiding the Commodity 09:11 - What is a Luxury Short Term Rental and what makes it different from STR 16:27 - What a Luxury STR workflow is like KEEPING IT REAL: 20:31 - Getting the client and implementing the experience 25:00 - How to make a unique and repeatable system that can be scaled 29:08 - The dynamics of structuring a concierge team 33:30 - What makes a luxury product 39:16 - How to maintain a pet friendly environment 46:11 - What a good stepping stone is to convert a unit to luxury STR 52:35 - Baselines that make sense 55:26 - Long term bookings 58:38 - Building the relationship 1:01:59 - Negotiating the price 1:08:58 - What we should be looking out for 1:14:44 - What someone is willing to pay to fix  a pain point 1:27:17 - Solving the pain points NOTABLE QUOTES (KEY LESSONS): 10:05 "If you can curate an environment where the communication is top notch, you curate an environment where they connect with one another, they can connect with nature, they can live like a local and have an authentic experience, you are on the precipice of a luxury rental" - Rachel Gainsbrugh 0:02 “When we’re competing with everyone, it makes us a little bit more of a commodity. I didn’t want to be a commodity, and that’s why it was important for me to niche.” - Rachel Gainsbrugh CONNECTING WITH THE GUEST Website: https://rachelbnb.com LinkedIn: https://www.linkedin.com/in/dr-rachel-gainsbrugh-4bb33721/ Facebook: https://www.facebook.com/groups/422973842093365 Instagram: https://www.instagram.com/short.term.gems/?hl=en #LuxuryShortTermRental #STR #NichingDown

If you know anything about me, you know as your host (Ruben Kanya) I love experiments and one experiment that I've fallen in love within the last 2 years is the short term rental/ vacation rental industry also known as the #airbnb space. Here's a summary of my infatuation for the short term/ vacation rental space: 1. I've interviewed over a dozen owners and operators in the #airbnb #vacationrental industry who have collectively hosted hundreds of thousand of guests and have made millions in short term rental/vacation rental income. 2. My show is sponsored by one of the biggest Short Term Rental PMS softwares in the industry @guestyforhosts 3. I am part of multiple short term rental masterminds as a constant student of the game 4. We own our own STRs here in Atlanta 5. I am a licensed short term rental realtor specialist and have a team that helps investors buy short term rentals 6. I've helped my family members buy short term rentals 7. I've helped friends buy short term rentals 8. I've helped investors sell short term rentals 9. I've co-hosted short term rentals 10. We have our own company that manages short term rentals 11. I am an airbnb superhost 12. We've received 100s of 5 star reviews hosting guests from around the world in our homes. 13. I've coached brand new hosts become super hosts 14. I have spoken as a guest speaker to multiple meetups & masterminds. So it’s only right that I co-Author a new book with some of the most respectable hosts in the game, some of which you've already seen on our show. The book is called Hospitable Hosts and I need all my PEOPLE to go in my bio and get on the VIP waitlist for the May 16 launch. I count on you Experiment Nation, Family and friends to support this new project that I'm extremely humbled and excited to be a part of. In my chapter, you will understand what it means to me to be a hospitable host & hopefully receive the inspiration to join me in becoming one! It's changed my life & the industry has done the same for the many guests who are lucky to stay under the roof of #HospitableHosts like us.  Click the link in my bio via @therealestateexperiment to get on my VIP waitlist for the book coming this May 16th! or go to: https://experimentrealestate.com/hospitable-hosts Guesty unique link: https://hosts.guesty.com/?=therealestateexperiment #BecomeaHospitableHost #RealestateExperiment #ShortTermRental

Chad Griffiths visits us in the lab to experiment commercial industrial real estate investment and give a quick look at retail properties. He gives us an idea of what to expect when investing in industrial real estate and the ways it can provide headache-free tenants based on the various unconventional models that industrial real estate provides in addition to high returns. Working as an industrial real estate broker for more than 15 years, Chad has completed more than 500 client deals with both small and big institutional companies. He’s the host of The Industrial Real Estate Show and has delved into CCIM, REFM, and SIOR. Rightfully, he has been dubbed as an influencer in his field by GlobeSt.com. Tune into this episode if you’re looking to learn the basics of industrial real estate and whether to buy or lease. HIGHLIGHTS OF THE EPISODE: 5:59 - What really is industrial real estate 18:08 - Should you buy or lease as an investor? 27:44 - The beauty of triple net lease in industrial real estate KEEPING IT REAL: 2:57 - Should you try out CCIM, REFM, or SIOR? 8:23 - Three categories of industrial real estate 14:30 - Do retail chains buy or lease industrial properties? 21:35 - The importance of following market trends from Alberta to New York 32:34 - The usual cost of retail chain industrial properties 33:49 - How to get headache-free tenants 38:33 - Property managers as a strategic partner 42:01 - Multifamily vs industrial cap rates and IRRs 51:45 - Are commercial industrial properties good for your portfolio? 56:17 - What is percentage rent? NOTABLE QUOTES (KEY LESSONS): “You need to look at real estate as a conduit functioning for your business.” “You need to just make the best decision for your business, regardless of whether that’s a sale or lease opportunity. Just make the decision that you can for the business.” “There’re industrial leases that last longer than the average marriage. It’s a long-term commitment.” CONNECTING WITH THE GUEST Website: https://industrialize.com/ Email: [email protected] YouTube: https://www.youtube.com/c/ChadGriffithsCRE LinkedIn: https://ca.linkedin.com/in/chadgriffiths Facebook: https://www.facebook.com/ChadGriffithsIRE Twitter: https://twitter.com/ChadGriffiths #properties #industrial  #realestate

Lauren Cohen joins us in the lab to experiment immigration and international investing — as an international lawyer and cross-border expert. Lauren's personal experience with her then-husband’s deportation launched her flight into investing across borders, using real estate as a tool to help investors legally migrate to the United States. In this journey, Lauren has become the president and founder of e-Council Global where she helps entrepreneurs from all over the world expand their companies globally through international investment. She’s also the founder of Find My Silver Lining, a 501(c)(3) organization that offers strategic guidance in business matters for working parents and mompreneurs. Tune into this episode if you’re looking to immigrate into the US as an entrepreneur through real estate investments. HIGHLIGHTS OF THE EPISODE: 3:16 - Investing with Lauren 5:28 - Your options when coming into the country as an investor 11:30 - Employment visa vs. real estate visa KEEPING IT REAL: 14:38 - Why franchising is better than building a start-up 17:31 - Hiring people for your visa 19:59 - Changes in the EB-5 Immigrant Investor Program 24:30 - Visa categories you need to know 30:00 - Why you can’t get a visa for investing in syndication 33:41 - Biggest tax mistakes for immigrant investors 36:28 - Lauren answers why you should move to the US NOTABLE QUOTES (KEY LESSONS): “For around a hundred thousand, you can own that business, run that business, hire people, and create your own destiny.” “The government loves franchises, they don’t love start-ups.” “One of the biggest mistakes people make is thinking that if they have an LLC, they’re going to be able to invest and have tax benefits—you’re not.” CONNECTING WITH THE GUEST Websites: investingacrossborders.net realestateacrossborders.com Instagram: https://www.instagram.com/investing_across_borders/ YouTube: https://www.youtube.com/channel/UCc6urWxttkC6J6W04qYQSAQ TikTok: https://www.tiktok.com/@laureniab? LinkedIn: http://linkedin.com/in/lauren-a-cohen-9b54b11a2/ Facebook: https://www.facebook.com/eCouncilInc/ Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9hYVFoWG80Yg?sa=X&ved=0CAMQ4aUDahcKEwiw2b_xrvP2AhUAAAAAHQAAAAAQAQ&hl=en-PH #immigration #internationalinvesting #realestate

We’re in the lab again to uncover Tonya Weathers’ multiple learning journeys — what we call experiments in our lab to evidently get to her investment end goal of becoming a multifamily syndicator. Tonya leveraged one property to another to get to her end strategy which is what we reinforce and encourage you to do in your own lab. Tonya’s mission has been to break the generational curse and has been able to accomplish this and share her success with others — predominantly minority women with her experience in short-term rentals, house hacking, multifamily investing, including her most recent project of flipping a home simultaneously. Today, she’s on a mission to catapult women and their families into financial freedom. Tonya is the founder of Breaking Curses: Real Estate Investing Academy, where she mentors women through 1-on-1 and group coaching. Her goal is to help women get a handle on their finances and understand why real estate is one of the most powerful tools in doing so. If you’re looking to leverage multiple strategies outside of real estate such as whole life insurance, self-directed IRAs to then leverage those into real estate opportunities such as Airbnb, flipping to then get to your end goal i.e. multifamily investing like Tonya, this episode is for you to see how one experiment can domino effect into another to get to your ultimate end goal. HIGHLIGHTS OF THE EPISODE: 3:27 - Tonya’s aha moment: Breaking the generational curse with real estate 41:35 - What is Whole Life Insurance? 57:34 - Investing on the moon KEEPING IT REAL: 17:03 - Experimenting with short-term rentals 20:31 - House hacking for beginners 25:41 - Selling for multifamily 28:40 - Going through learning journey phases 33:17 - Building a portfolio to get you into multifamily 36:45 - From employed and real estate investor 44:55 - Talking about infinite banking 46:57 - Leveraging your 401K 54:31 - Tonya to her younger self 1:05:13 - Mentor vs. coach NOTABLE QUOTES (KEY LESSONS): “Don’t be afraid to dream big…heck, maybe do some investing on the moon.” “Never invest in a 401K.” “Make your money work for you a little quicker and in a better vehicle than to let your employer only give you X percent which you probably can’t afford to match.” CONNECTING WITH THE GUEST Websites: https://www.tonyaweathers.com Instagram: https://www.instagram.com/tonyaweathers/ Email: [email protected] #Leverage #Journey #RealEstate

GUEST SUMMARY: We’re back in the lab with ex-Army Officer Brent Bowers who left the life of deployment to become the Land Shark that he is today. After more than 8 years of service and a baby on the way, he felt like he needed to spend more time with his family and experimented in the world of real estate. He started with rentals until he found a podcast, much like this one, that opened his eyes to investing in land. The rest is history. Today, he is the CEO of ZechBuysHouses LLC which has Vacant Land of the Free, Discounted Houses Colorado Springs, Rent2Own Colorado, and Co-Working & Shared Space all under this brand. He’s also a mastermind of The Land Sharks Program helping more and more people build, scale, and grow a business in land real estate. Tune in to learn more about opportunities that exist in land, how to sell your land quickly, and the military reverse planning of how to dominate this hidden real estate niche. HIGHLIGHTS OF THE EPISODE: 2:39 - Brent’s WHY: leaving military deployment for real estate financial freedom 7:26 - How Brent got into GO-mode 13:43 - What made Brent get into land investing KEEPING IT REAL: 17:25 - What is the opportunity in land? 25:22 - Is land a commodity or is all land created equal? 27:41 - How do you earn from mortgage notes? 31:48 - What is the Dodd-Frank Act? 32:52 - Selling your land quickly 36:11 - Brent’s tips on how to sell your land 38:30 - What is buildable land? 41:05 - How to get your operation off the ground and how to scale it 45:44 - Do you still get conversions via mail? 49:01 - Brent as a mastermind NOTABLE QUOTES (KEY LESSONS): “The cow doesn’t just give the milk, you have to go out and put the work in.” “Your mouth is your biggest moneymaker.” “What are builders and developers good at? They’re good at building and developing, not sourcing land and finding land, so it is in high demand.“ CONNECTING WITH THE GUEST: Websites: thelandsharks.com brentbuyshousesfast.com vacantlandofthefree.com discountedhousescoloradosprings.com rent2ownco.com coeasyoffice.com Instagram: www.instagram.com/brentlbowers/?hl=en Podcast: podcasts.apple.com/us/podcast/do-or-die-series-episode-01-how-to-wholesale-your-first/id1051156990?i=1000506163738 YouTube: www.youtube.com/channel/UCX4sxJwiz7ET7AKTXD9SA8A/featured E-mail: [email protected] LinkedIn: www.linkedin.com/in/brent1 Guesty Link: https://hosts.guesty.com/?=therealestateexperiment #LandShark #Investing #Landlord

GUEST SUMMARY We are back in our respective lab with the man that helped us build it. John Jonas is the reason why this episode is even possible and has been produced in a collective effort by our team sourced from onlinejobs.ph. John Jonas is the founder of onlinejobs.ph – the job board for virtual workers in the Philippines. He discusses his journey into growing his businesses by outsourcing tasks and leveraging other people's time to build his business. What it’s like to outsource business processes and the process to finding the help that you need to grow your business by leveraging the right platform and setting the right expectations when onboarding a virtual assistant who John prefers to call an Online Filipino Specialist (OFS). After having built rapport with a few VAs, John was forced to step away from his business for a family emergency for several weeks forced to give the keys (figuratively) to his VAs to run his business remotely. Upon his return, the business had operated as usual without him running, it is then that John truly realized the power that this could have for entrepreneurs globally. He then built a platform to do just that. Fast forward to today, John has contributed to helping over 100,000 Filipino workers and entrepreneurs like himself nationwide hire expertise to help support their businesses and lifestyle while providing many opportunities for a workforce overseas. If you’re looking to build your business and get your time back in a scalable and affordable way onlinejobs.ph is what you need to implement in your experiments, John has created a platform that can give you the support and freedom you’ve always wanted in your & business. HIGHLIGHTS OF THE EPISODE: 03:07 - Guest intro and background 05:22 - The problem John was trying to solve 07:13 - VA vs OFS KEEPING IT REAL: 14:44 - John on whether he feels like he’s steering the ship or getting help with directions 16:56 - John’s thoughts on going for qualities that show someone is willing to learn or skillset 20:36 - The first tactical thing to do when working with OFSs 26:20 - Does John tell OFSs why they’re doing what they’re doing? 31:02 - Initiative: hire it or teach it 32:54 - What it looks like to outsource everything 42:51 - Big no no for  business owners who’s looking to scale 47:38 - Advice for building teams 49:18 - An interesting illustration of how things work with people in the Philippines 52:06 - How impactful it  was to outsource from the Philippines NOTABLE QUOTES (KEY LESSONS): “Hire the best available person and best doesn’t necessarily mean highest skills” “I try and explain the why behind stuff every single time and that's why definitely helps them solve problems” CONNECTING WITH THE GUEST Website: johnjonas.com onevaaway.com Onlinejobs.ph replacemyself.com Twitter: https://twitter.com/replacemyself Facebook: https://www.facebook.com/onlinejobs.ph Youtube: https://www.youtube.com/c/OnlinejobsPh01 Podcast: johnjonas.com/podcast/ “The secret sauce of outsourcing” Book: The Outsourcing Lever: Secrets of How Successful Entrepreneurs Grow Their Businesses with Virtual Assistants Kindle Edition

GUEST SUMMARY TJ steps into our lab while having multiple experiences in a lab of his own as a mechanical engineer turned rental-preneur. TJ’s short term rental journey started from working in the oil and gas industry as a mechanical engineer to real estate, using data, the numbers,  and other tactics to predict STR and arbitrage opportunities, and finding his niche in the industry before venturing out. While working in the oil and gas industry, TJ bought his first investment property in 2015. Between 2015 and 2017, TJ went on to complete several wholesale and fix & flip transactions. He also purchased several rental properties in the same period. In 2017, TJ discovered the short term rental strategy and hasn’t looked back. TJ bought and remodeled his first short term rental property in November 2017. His portfolio now exceeds 30 units of a mix of single and multi-family properties that he buys, remodels, furnishes, and turns into full-time short term rentals, 60% of which he owns and the rest of which he masters a unique scalable strategy called rental arbitrage. As of late TJ has acquired a boutique hotel, with all his experience, he uses his platform - The Short Term Rental Roadmap to teach others on how they can do the same thing. If you’re looking for ways to combine short term rental investing a.k.a airbnb homes that you but while also leveraging rental arbitrage as a way to acquire more in your portfolio, this episode is for you. HIGHLIGHTS OF THE EPISODE: 00:43 - Guest introduction 03:59 - TJ’s background 04:34 - What gets TJ out of bed 10:10 -TJ’s A-ha moment 12:20 - What made TJ realize he didn't want to be an employee for the rest of his life KEEPING IT REAL: 13:51 - How TJ found the Short Term Rental niche and who gave him permission to make that pivot 18:16 - TJ learns about arbitrage 29:07 - Deal first or lenders first? 32:53 - How TJ looks at arbitrage opportunities and using data to predict them. 36:39 - Additional tactics that can be used to predict arbitrage opportunities in addition to using the data 37:28 -Vacation vs. short term rentals 39:22 - Partnership with TJ 41:00 - Being in Houston, is it strategic for TJ or did it just happen? 42:47 - TJ’s vision for getting into multifamily deals 45:42 - Favorite app TJ uses day to day 46:19 - The best habit that serves TJ 46:34 - Book that TJ recommends right now NOTABLE QUOTES (KEY LESSONS): 06:04  “At the end of the day your why is what’s gonna allow you to keep pushing.” - TJ Tijani 07:12 “We have to wake up acting like somebody handed us a million dollars every single day.”  - TJ Tijani CONNECTING WITH THE GUEST IG: @TjTijani   Website: http://www.strroadmap.com/ TJ’s Masterclass: http://www.strroadmap.com/masterclass This episode is brought to you by our sponsor Guesty.com which is a property management software that Ruben and his team use as short term rental Superhosts to manage and streamline all communication with their guests and team to make it a memorable stay for each guest that books their property. Use our private unique link here https://hosts.guesty.com/?r=therealestateexperiment  to let Guesty know we sent you!

GUEST SUMMARY In the lab we have Stephanie Walter, CEO of Erbe Wealth. She’s a capital raiser, syndicator, real estate investor, business owner, and financial educator who recently retired and sold her insurance agency of 16 years. Stephanie is able to share with Experiment Nation a unique perspective having worked in the corporate world, been a business owner and having real estate syndication replace her business and corporate income by achieving better cash flow through real estate syndication. Stephanie shares key principles that she teaches other professionals to use, how she pushed back against frustration from her early career by starting her own agency, and the path that led her from owning single family properties to real estate syndication. Stephanie worked as an insurance claims adjuster straight out of college and was frustrated after a two percent raise for eight years' work. Shortly after a conversation with her Father about it, She gave her two weeks notice and then started her own insurance agency. Sixteen years later, she sold her agency and got into real estate as part of her retirement plan. She learned about syndication after attending a boot camp and since then never looked back. Since retiring and selling her agency in 2021, Stephanie and her partners have closed their 11th syndication and have committed to educating other professionals on how to protect, grow, and preserve their wealth. If you’re looking to scale from single family homes to syndication as a business owner and/or while still being an employee then this episode is definitely for you. HIGHLIGHTS OF THE EPISODE: 01:22 - Guest introduction 04:03 - Stephanie’s background 08:47 - Why Stephanie started a business in the same industry she worked in 10:33 - How Stephanie went about her mentorship in real estate and the insurance industry KEEPING IT REAL: 13:51 - Stephanie talks about bootcamp and learning about syndication 16:05 - Why real estate syndication is more dominant 19:55 - Stephanie’s first deal and how she started her mentorship in real estate syndication 21:42 - Stephanie talks about partnerships in syndication: general partners (GP) and limited partners (LP) 23:19 - Being a GP and LP at the same time on a deal and why it can be beneficial for both dealmaker and investors 24:06 - Using the 1031 exchange on a syndication deal. 27:21 - Unlearning the way we do things and making the 401k work to your advantage 31:53 - What Stephanie would say to someone who’s looking to invest 35:20 - Getting into a syndication: take part as an LP or try to be GP as fast as you can? 41:49 - Structure of being a general partner and its benefits 43:58 - Would you rather buy another insurance agency or would you rather buy a building? 47:28 - Why Stephanie would rather start investing in syndication earlier 49:55 - The biggest misconception about viewing money that we need to unlearn 51:31 - The most effective tool that Stephanie uses on her day to day 53:03 - Stephanie’s favorite book 54:27 - Four different properties of 100 units or One property of 400 hundred unit NOTABLE QUOTES (KEY LESSONS): 07:31 “It doesn’t take a long time once you’ve switched your mindset to what you can achieve” - Stephanie Walter 13:01 “ You only can invest in what you understand.”  - Stephanie Walter CONNECTING WITH THE GUEST Website: https://www.erbewealth.com/ LinkedIn: https://www.linkedin.com/in/stephanie-walter-057594196 Facebook: https://www.facebook.com/pg/erbewealth/posts/

In this episode, Ruben discusses strategic branding and how to build a brand around your niche. The best thing you can do for your brand is to be very niched and make it very clear who you are serving, understanding their obstacles and desires.  If you're looking to build a brand and are hesitant of niching down with the concern that you're alienating other prospects — embrace this resistance because it is the very thing that will make your brand stand out in your respective marketplace.  If you're a real estate thought leader looking to build your brand book a discovery call with us at investedtalent.com