For a business to be effective, all teams need to work synergistically together and avoid operating in silos, especially sales and marketing. Optimizing outcomes for both teams means they need to prioritize constant communication and strong alignment on their end goals. In this episode, Hannah and Tony chat with Chris Lynch, the CMO of Mindtickle. During the episode, they discuss how sales and marketing teams can come together in pursuit of a company’s mission and vision to work more effectively, how to tell your brand story, the importance of being truthful as marketers and salespeople, and finding success through remaining adaptable to change.

Establishing synergy among teams is essential for sales leaders hoping to optimize outcomes and meet or exceed targets. In this episode, Hannah and Tony sit down with Reid Oliver, Enterprise Sales Director at Splunk, a platform that helps companies aggregate, investigate and analyze their data in a cohesive way. As a sales director, Reid has found a few different leadership strategies that work for him and his team. During the episode, Reid shares his advice for finding cross-functional alignment to achieve excellence in enterprise sales. He also explains why cross-functional collaboration is all about striking the right balance between working effectively as an individual and keeping communication channels open with your team, and how celebrating small wins can help to keep teams motivated along the way.

Outstanding leadership skills will take you far in any field, but they’re especially important in the world of sales. Learning to lead and manage a sales team effectively will not only help you make a name for yourself in the sales industry, but will also help you drive better outcomes for the entire company. In this episode, Hannah and Tony sit down with Alice Heiman, a speaker, podcast host of Sales Talk for CEOs, and the founder and chief sales energizer of her self-titled management consultancy. As an expert in helping CEOs strategize, grow and lead their businesses, Alice offers her insights into the most important skills to develop if you’re hoping to take your career to the next level and master sales leadership. She also shares the reasons why she’s particularly interested in helping people at the CEO level grow their skills, the key pillars of a winning sales strategy, and her top tips for improving the training process overall. 

 In this episode, Hannah and Tony sit down with Bob Apollo, the Founder and Chief Outcomes Officer of Inflexion-Point Strategy Partners. During the episode, Bob shares his sales secrets including his proven four-step approach to rapidly putting Outcome-Centric Selling® principles into practice within your sales organization. He also offers tips for becoming a more future-focused sales leader, and shares his predictions for the upcoming year in the sales industry. Based in the UK, Bob is also a Fellow of the Association of Professional Sales, a founding contributor to the International Journal of Sales Transformation, a member of the Sales Experts Channel, a recognized Sales Futurist and the driving force behind Inflexion-Point Strategy Partners, the leading B2B outcome-centric selling experts. Following a varied and successful career spanning start-ups, scale-ups and corporations, Bob now works with B2B-focused CEOs and sales leaders, equipping and enabling their sales organizations to accelerate revenue growth and transform sales effectiveness. 

Ready Set Sell is a new Mindtickle podcast dedicated to helping revenue and sales professionals improve their sales outcomes through tangible advice, actionable tips and expert insights. Hosted by sales consultant and coach Hannah Ajikawo and sales leader and coach Tony Germinario of Mindtickle, each episode features exclusive interviews with sales practitioners, leaders and experts exploring themes like becoming a better sales coach, how to ramp reps faster, winning sales behaviors, how to leverage data to create more top performers and all the latest and greatest tools you should know about. Along with their guests, Hannah and Tony offer their perspective on the ins and outs of sales readiness, tricks of the trade, success stories and honest accounts of what didn’t work so well in order to help you and your teams improve performance. Listen to the first episode dropping this February and be sure to subscribe to the show wherever you get your podcasts.