The Reading Downtown Improvement District is focused on creating a vital, productive and commercially active environment in downtown Reading. DID provides cleaning, security and marketing services for a specially designated commercial district in the city, and also sponsors several events and activities throughout the year, including MidDay Café, Reading Holiday Parade, and Reading Fire + Ice Fest. DID continually strives to make downtown Reading a cleaner, safer and more inviting place to live, work and visit.