Erin Frame hopes to inspire others struggling with alcohol use to embrace their “Sober Fierce” – to reduce the stigma surrounding the decision to stop using alcohol and to flaunt it! Although it may seem simple, the term sobriety is somewhat controversial. It is a commonly accepted drug that is known to be addictive, yet people feel shame in admitting they got sucked into the trap – when, in fact, they should be PROUD to acknowledge and share their alcohol-free status.