Rad Season Action Sports Podcast
Rad Season Action Sports Podcast
Oli Russell-Cowan
Group Y Live: Jonathan Weaver CMO at Db Journey on Building Brands & Communities
45 minutes Posted Mar 27, 2025 at 8:00 am.
Surfing and Local Spots
Early Beginnings in Action Sports
Transitioning into the Snowboarding Industry
Working with Burton and Forum
Joining Nike and Corporate Culture
Marketing in the Snowboarding Industry and Athlete Selection
CrossFit and Training Community
Women's Training and Market Dynamics
Navigating Market Challenges
The Impact of COVID-19 on Work Dynamics
Transitioning to a New Life in Europe
Building a New Career Path
Embracing Action Sports Culture
Strategic Growth and Investment Opportunities
Advice for Career Transitions
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Show notes
Jonathan Weaver is the Chief Marketing Officer at Db Journey Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly after living in Portland, USA, Austria, France and the UK. In this episode, he shares his journey through the action sports industry, his ea...