Rad Season Action Sports Podcast
Rad Season Action Sports Podcast
Oli Russell-Cowan
Mike Cessario — Liquid Death Mountain Water Co-Founder & CEO on Branding, Humor and Growing the Company to $700 Million in 3 Years
56 minutes Posted Nov 14, 2022 at 9:00 am.
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Mike Cessario is the Co-Founder & CEO of Liquid Death Mountain Water. Mike always knew he wanted to start his own company. He saw a gap in the healthy beverage market for a water company built around brand humor. In January of 2019 Mike launched Liquid Death Mountain Water an aluminium canned water from the Austrian Alps. With damn right hilarious savvy marketing campaigns and a death to plastic approach they have gone full throttle in the CPG space and produced the raddest merch. Mos...