Question Authority
Question Authority
Fairing (formerly EnquireLabs)
Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
Conversion Rate Optimization With Drew Himel
We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com
Jul 22, 2021
19 min
Shane Pittson: Quip Head Of Growth & Marketing
We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.
Jul 7, 2021
17 min
Customer Experience with Alex Genov
We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.
Jun 23, 2021
23 min
Zero-Party Data with Gen Furukawa
We ask about zero-party data with Gen Furukawa of Prehook.
Jun 9, 2021
21 min
Quant Vs. Qual with Sam Deutsch
We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.
May 26, 2021
14 min
Behavioral Science with Lilly Kofler
We ask about behavioral science with Lilly Kofler.
May 12, 2021
21 min
Survey Research with Sam McNerney
We ask about survey research with Sam McNerney.
Apr 28, 2021
17 min
Offline Attribution with Krystina Rubino
We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.
Apr 23, 2021
22 min
Ethnography with Allison Braund-Harris
We ask about ethnography with Allison Braund-Harris of Hardly.
Apr 23, 2021
22 min
Trailer
A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.
Apr 23, 2021
1 min