What if the biggest driver of growth, innovation and market access is the one most organisations overlook? In this episode, Chantal Guay, CEO of the Standards Council of Canada, joins Rashad Issa to explore why standards are far more than certificates on the wall. From unlocking international trade to giving innovators a competitive edge, Chantal explains why boards must treat standardisation as strategy and why today’s systems must evolve faster to keep pace with technology, disruption and global change.