Kevin welcomes the CEO of TAI, Walter Mitchell “Mitch” on the show to discuss how you can use technology to improve and bring more velocity to your communications between you and your customers and carriers. You can learn more about TAI Software here, <a href="http://www.tai-software.com">www.TAI-Software.com</a>#sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar<a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Follow Put That Coffee Down on Apple Podcasts</a><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=RfqquTOVSwGJJEhffmbwAg&amp;dl_branch=1">Follow Put That Coffee Down on Spotify</a><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a>
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The balance between service and price in action

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.