A customer might always be right, but a client needs help to get to the right decision. Do you have transactional customers or consulting clients? It’s all about your sales approach. Kevin and Richie welcomes everyone’s favorite lawyer and fellow FreightWaves TV host Cassandra Gaines of MadGaines fame to discuss how sometimes giving legal advice means getting paid to tell your clients they are doing it all wrong.<a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Follow Put That Coffee Down on Apple Podcasts</a><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=RfqquTOVSwGJJEhffmbwAg&amp;dl_branch=1">Follow Put That Coffee Down on Spotify</a><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a>
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Do you need a detailed business plan or just notes on a bar napkin?

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.