In today's episode, Kevin and Richie discuss the importance of continuing education in sales. There’s a reason why doctors, lawyers, and engineers continue to read and learn in their professions. It’s the same for sales too. Kevin and Richie also come to class prepared to share their top 5 books every person selling freight should read. Plus, listener feedback, advice, and community building!#sales #PutThatCoffeeDown<a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Follow Put That Coffee Down on Apple Podcasts</a><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=RfqquTOVSwGJJEhffmbwAg&amp;dl_branch=1">Follow Put That Coffee Down on Spotify</a><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a>
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Only transactional customers are always right

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.