Purse Strings
Purse Strings
WMR.FM
Marketing to Women - Pioneering the Way
28 minutes Posted Jan 11, 2011 at 7:00 am.
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Show notes
Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees. 
Gerry was the first author to publish a book on the women's market subject  way back in 1994. At Advisory Link, Gerry helps companies work better with undeserved markets by increasing their communications, marketing and sale to women.