Charlene Li, the Co-Author of Groundswell and the Founder of Altimeter Group, discusses how her 2008 book Groundswell: Winning IN a World Transformed By Social Technologies has held up two years after its release. She also explains how in 2011, social media will be viewed more as social business.

Marketing to Women - Pioneering the Way

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/