In today's episode of Purposeful Profit, I'm getting up on my soapbox. My Profit soapbox that it. As I work more and more with small business owners, I'm seeing an alarming issue that's causing a lot of undue hardship: a focus on revenue without a focus on profit.

Many business owners think the key to more money in their pocket is to grow their revenue. So they start chasing a big revenue number. 

And really, it's no wonder. In the business coaching and consulting space, there's an extreme focus on revenue and very little on profit.  And that's a problem.

Not only does more revenue not necessarily equal more profit, but done without intention, it can actually lower profit through outsized spending. 

If you want to have a profitable business, you need to care give profit equal air time.

In today's episode, learn:

• why revenue growth isn't the end all be all to building a profitable business
• why you should care about profit at least as much as you do revenue
• how to start giving profit the equal air time it deserves

Ready to quit avoiding your finances and finally take charge of them? Book your free financial assessment at www.carlamoats.com/workwithme

Want my free profit guide? Go to www.carlamoats.com/profit to learn the 3 reasons you aren't making more profit (and how to fix it).

For the full show notes, including the  transcript, go to www.carlamoats.com/podcast/episode8

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.