Punchy: Marketing News
Punchy: Marketing News
Rival
Punchy by Rival is a weekly podcast bringing you expert analysis on the top stories from the challenger marketing world you need to know. We take the gloves off and share the real, hard-hitting facts and opinions to keep you on top of your marketing game.
Marketing Q&A: Defining Strategists, AI Copyrights, & Startup Marketing Priorities
Join the hosts of Punchy with special guest Elijah May, co-founder & CMO of Team CMO, as they tackle the latest trends and challenges in marketing. From hiring decisions for startups to bridging the gap between creative teams and strategists in ad agencies, the panel explores real-world challenges faced by marketers. They also discuss the potential of generative AI content and leveraging indemnification for copyright-related claims. Stay ahead in this ever-changing marketing landscape with their engaging and insightful discussion.
Jul 31, 2023
31 min
Marketing Q&A: Content ROI, Ad Transparency, & Fintech Challenges for 2023
Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Colton Pond, VP & Head of Marketing at Truv, shares his expert insights while addressing questions submitted by our audience. From co-owning key marketing metrics to showcasing value-add, and enhancing transparency in programmatic advertising, they explore real-world challenges faced by marketers. They also discuss the biggest marketing challenges for early-stage fintech organizations in 2023. Tune in to stay ahead in this ever-changing landscape of marketing.
Jul 17, 2023
31 min
Marketing Q&A: Building Personal Brand, Chasing Trends, & the Google Scandal
Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Amanda Natividad, VP of Marketing @Sparktoro, shares her valuable insights while addressing questions submitted by our audience. From personal branding to carbon emissions in advertising, they explore real-world challenges and discuss Google's alleged violations, successful festival sponsorships, and the limitations of trend-chasing. Don't miss out on these valuable insights to stay ahead in this ever-changing marketing landscape.
Jul 3, 2023
31 min
Marketing Q&A: Dealing with Slashed Budgets, Visiting Cannes & Apple’s Vision Pro
Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Barney Worfolk-Smith, MD at Daivid, shares his expert insights while addressing questions submitted by our audience. From maximizing Cannes trips to surviving budget cuts as a startup marketing director, they explore real-world challenges. They also discuss the impact of Apple’s Vision Pro, AR/VR strategies, and the retail media gold rush. Don't miss out on valuable insights to stay ahead in this ever-changing marketing landscape.
Jun 19, 2023
43 min
Marketing Q&A: AI Agencies, the Power of Brand Purpose, and the Post-Cookie Era
Special guest Connor Altier, Global Brand Strategy Lead at Reebok, joins the hosts of Punchy to discuss leveraging brand purpose, the differentiation of agencies in the AI space, Apple's potential as a post-cookie winner, and how marketers communicate the benefits of Dark Social. Tune in to this engaging discussion on the latest trends and challenges in the marketing industry. https://link.chtbl.com/Punchy
Jun 15, 2023
37 min
Marketing Q&A: Are TV Ads the Next Big Thing? Addressing Skill Gaps and Building Brand as a Start-up
In this episode of Punchy, the Rival team is joined by Joe Glover, co-founder of the Marketing Meetup. They answer questions asked by the community, including the skill gap in marketing and the role of AI, the effectiveness of TV ads in the marketing mix for CPG brands, and the balance between short-term growth and long-term brand building for startups.
May 15, 2023
28 min
Marketing Q&A:  Navigating AI, Inclusivity, and the Bud Light Campaign Controversy
In this engaging Q&A episode, Rival co-founders Eric, Jenna, and DuBose tackle six essential marketing questions from our listeners. They discuss the Bud Light transgender influencer campaign, AI's impact on marketing jobs, prioritizing partnerships, and working with external marketing agencies. The panel also shares insights on marketing to diverse audiences and measuring attribution. Don't miss this insightful conversation packed with valuable tips and strategies for modern marketers.
May 3, 2023
40 min
WPP's "Goat" Grab, Coke's AI Art, and Community vs. Audience in Marketing
In this episode, hosts Eric, Jenna, and DuBose are joined by Eric Gray (Senior Director of Content & Innovation at Universal Parks & Resorts) to discuss the most interesting marketing news of the week, focusing on WPP's influencer marketing expansion, Coca-Cola's AI art initiative, and the differences between audience and community in marketing.
Apr 3, 2023
42 min
TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff?
In this episode, the panel discusses the potential TikTok ban in the US, the impact of Silicon Valley Bank's collapse on marketing, and the launch of a new app that allows users to exchange personal data for money. They offer their opinions and insights on these stories, highlighting both fears and opportunities for marketers.
Mar 27, 2023
25 min
Punchy Mailbox Q&A: What does AI mean for marketers and what is the value of long term loyalty to a brand?
Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO to the ideal budget for your branding strategy. They also share tips on what to consider when hiring an agency as a startup and even tackle a popular hypothetical scenario (Balenciaga’s Bondage Bears). This episode is packed with valuable marketing advice and plenty of laughs – don't miss out!
Mar 13, 2023
20 min
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