Pros & Content Brief | Podcast on Podbay

Pros & Content Brief

Knotch

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast

Marketing Mastery Unveiled: A Journey from Code to CMO, With Suku Krishnaraj, CMO of Sumo Logic

In this episode, explore the transformative journey of Suku Krishnaraj, CMO of Sumo Logic, who transitioned from a technical background, revealing strategic insights into category building, team leadership and the impactful role of AI in modern marketing.

Jan 10, 2024

38 min

Workshop: How to be Both Distinct and Relevant in the AI Content Arena

Industry experts discuss leveraging AI in content creation to enhance efficiency, foster trust, and optimize SEO in the digital marketplace.

Sep 21, 2023

55 min

Chantal Rapport, Chief Marketing Officer, Upstart (Data-Driven Marketing Leader)

Dive into the synergy of creativity and data with Chantel Rapport, CMO of Upstart, as she shares her growth journey, AI's role in marketing, and the importance of a data-driven approach.

Aug 29, 2023

34 min

Revitalizing the CMO Role and Transforming Marketing | Jennifer Johnson CMO CrowdStrike (Data-Driven Marketing Leader Podcast)

An enlightening exploration of the evolving CMO role, the importance of websites in marketing, and the transformative impact of AI on marketing strategies.

Aug 1, 2023

32 min

Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader)

Lisa Marcyes, Head of Social Media at Cohesity, discusses the transformative impact of data, analytics, and AI in marketing, highlights the power of employee social advocacy, and foresees an increasing importance for video content and niche community dialogues in the face of rising AI-generated content.

Jul 11, 2023

31 min

Khalid El Khatib, Chief Marketing Officer, Stack Overflow (Data-Driven Marketing Leader)

In this episode, Khalid El Khatib, CMO at Stack Overflow, navigates the intricate landscape of content marketing, community building, and AI's influence while emphasizing the crucial roles of communication and adaptability in our rapidly evolving industry.

Jun 6, 2023

37 min

Udi Ledergor, Chief Evangelist, Gong (Data-Driven Marketing Leader)

In this episode, Udi Ledergor, Chief Evangelist at Gong, shares his insights on building adaptable marketing teams, aligning sales and marketing, and crafting unique content strategies to engage customers throughout the buyer's journey.

May 4, 2023

39 min

Wendy Wu, Chief Marketing Officer, SailPoint (Data-Driven Marketing Leader)

In this episode of the Data-Driven Marketing Leader, host Anda Gansca interviews Wendy Wu, CMO of SailPoint, on how to optimize data teams and content for customer engagement, understanding customer journeys, and staying up to date with industry developments.

Apr 11, 2023

30 min

Meagen Eisenberg, Chief Marketing Officer, Lacework (Data-Driven Marketing Leader)

In this episode, Meagen Eisenberg, CMO at Lacework, shares insights on marketing in the cybersecurity industry, focusing on content creation, account-based marketing, and the changing landscape of marketing technologies in the wake of COVID-19.

Mar 28, 2023

24 min

Shiv Singh, Chief Marketing Officer, LendingTree (Data-Driven Marketing Leader)

Shiv Singh joined Anda Gansca to discuss his global upbringing and how that helped shape his career, building buy-in with your management team on a full-funnel marketing strategy, and looking at your job scope like a portfolio when deciding where and when to take risks. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 7, 2023

47 min