Send us Fan Mail A seller calls back years after a mailer and it kicks off a bigger question: are you building a real pipeline, or are you feeding a short-term dopamine habit with “instant” leads? We get honest about pay per lead (PPL), PPC, and why “cheap” leads often mean the same seller blasted to everyone, slower follow-up, and worse conversion. The fix is not a magical channel. It’s knowing your numbers cold: cost per deal, average profit, speed to lead, and when to turn marketing dials ...