Buckle up, buttercup, because it’s time for Ep. 69 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, a VERY fired up Bill talks about the lessons he learned the hard way about posting on social media this week. After that, he is joined by the Founder of Lemonade Creative Marketing, Nenette Gray. During a wide-ranging chat, they discuss the courage it takes to start a business, lessons she’s learned along the way, the challenges she’s faced being a black woman in an industry traditionally dominated by white males, and why mudbugs might be the greatest food on earth. It’s truly an amazing conversation with an equally amazing human, and one you’ll enjoy. BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected].

Happy May Day! To celebrate, let’s drop Ep. 68 of the Between 2 Brands #podcast! This week in the Opening Shot, I share my thoughts about the passing and the lasting legacy of a true industry titan, ASI’s Chairman Emeritus, Norman Cohn. Then I am joined by the Market Economist and Public Affairs Lead at PPAI, Alok Bhat and we talk about his journey to the branded merchandise space, juggling leading research and public affairs, and a sneak peek at PPAI’s upcoming Global Economic Study. Alok shares some truly fantastic insights that you don’t want to miss. HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

It’s absolutely time for Ep. 67 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about the merch questions surrounding the “America250” celebration this year. After that, Josh Ellis from PPAI returns to the podcast where the conversation ranges from different leadership styles at PPAI to the new “PPAI Expert Voices” program to goals when speaking. Heck, we even touch on how he’s feeling one year into giving up adult beverages. It’s a fantastic chat and one you won’t want to miss. This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

It’s the Friday of Tax Week here in the USA, which means it’s time for a white hot episode of the Between 2 Brands #podcast with your host, Bill Petrie! To kick off Ep. 66, Bill shares some of the learnings he had from the ASI Top Places to Work list – and there’s some real gold here. Then he is joined by Mitch Silver from Printable, the number three distributor on the aforementioned list. They have a fantastic conversation about the importance of company culture, how to cultivate it, and some really fantastic tactical advice to implement some of the ideas that were discussed. Oh, and don’t end the podcast early as Mitch surprised Bill with a “rapid fire” that you don’t want to miss! HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

Buckle up because it’s time for Ep. 65 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about what one regional association is doing to completely flip the standard script on driving membership value – and it’s amazing. After that, he is joined by the Vice President of Sales of Charles River, Lindsey Davis. During a wide-ranging chat, they discuss working for family-owned companies, navigating the sale of a business and transitioning to working for the purchaser, and lessons in sales leadership. It’s a really engaging conversation and one that’s truly worth listening to. BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected].

You know what time it is! That’s right, time to drop ep. 64 of the Between 2 Brands podcast with your host, Bill Petrie! This week in the Opening Shot, Bill shares some industry quick hits – and we do mean quick. Then he’s joined by the one and only Brittany David from SnugZ. They have a fantastic chat covering a wide range of topics including transitioning from service provider to supplier, her time on the PPAI board, and her thoughts on the demands put on suppliers during show season. Heck, there might even be a few references to Texas A&M and a Texas-themed rapid fire at the end! HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

You know it’s time for Ep. 63 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill takes square aim at the meaning of “Made in the USA” as it relates to branded merchandise and where the value truly lies. After that, he is joined by Chelsea Williams from Spark Branded Solutions where they talk about what she looks for in building her team, the leadership qualities she emulates, and the value of having strict boundaries. This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

If it’s a Friday in March, you know it’s time for a piping hot and oven fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie! To kick off Ep. 58, Bill talks about how good it is to see the branded merchandise industry move away from isolationism and closer to community and why that’s a key for innovation. Then he is joined by his good friend and owner of PBJ Merch Co., Rich Patterson, all the way from Canada. That’s right, for this episode we are going fully international! They have a fantastic conversation about building a business north of the border, but needing to rely on partners in the USA and a really deep discussion about balancing personal and professional challenges, especially as parents age. It’s an important conversation and one we all need to have more often. Don’t worry, we finish up with a Van Halen “rapid fire.” HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

Buckle up because it’s time for Ep. 61 of the Between 2 Brands podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about the shift from things to experiences by Gen Z and how that impacts the promotional products industry. After that, the energy REALLY amps as Bill is joined by JQ (Jenna Quaranta) from HPG Brands. In a very open, candid, and honest conversation, they talk about her journey, what motivates her, how she prepares when speaking, and the one piece of advice she would give distributor salespeople. Trust us, you don’t want to miss this one. BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected].

It’s the first Friday of March which can mean only one thing: the Ninth Annual Powerhouse Women of Promo List! That’s right, Ep. 60 is completely dedicated to recognizing the truly incredible women that are shaping the branded merchandise space for generations to come. Join host Bill Petrie and special guest Kirby Hasseman as they celebrate the contributions of truly fantastic individuals, reveal the entire list, and share a little bit about the why of each selection. If you listen to only one Between 2 Brands episode this year (and we hope that’s not the case), this is the one. HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!