Welcome to Episode 31 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.

I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place. 

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In this week’s episode I’m chatting with WDA student Caitlin Harrison about the mindset work that has to happen behind the business!

Caitlin Harrison is a web designer with years of experience in print publication and magazine design. She started Caitlin Harrison Creative in 2020 to find more purpose in her work outside an office and spend more time with her son. After joining the Web Designer Academy in 2021, she now works full time as a web designer and has raised her rates to actually make a sustainable income and profit.

3 key takeaways from my chat with Caitlin:

• Marketing can be as simple as reaching out to people and telling them you’re a web designer. It’s all the stuff that comes up around it that we work on in the Web Designer Academy.
• Raised her prices after seeing how much value she was actually giving away without considering the ROI her client would get from it.
• Your prices are a reflection of the value you create, not you selling yourself.

"The first thought in your head is always whatever society has told you, and then you have to listen to the second one.” - Caitlin Harrison

We also talk about how Caitlin:

• Started her business from a place of understanding that she had a skill not everyone else does and people need that skill.
• Shifted from the employee mindset of having a team to bounce ideas off of and sign off on them to learning to trust herself as the one solely responsible for the end product.
• Joined Web Designer Academy to grow a sustainable business rather than bounce from project to project as a freelancer. 

Connect with Caitlin:

Website: https://caitlinharrisoncreative.com

Coffee Chat: https://caitlinharrisoncreative.com/coffee

PS - Get exclusive insider strategies from the Web Designer Academy and advice from our five-figure month earners on how to make at least $10k every single month as a web designer by adding your name to the WDA waitlist now.