Crystal Williams, of McWilliams & Son Heating and Air Conditioning, was named the Service World Woman of the Year at Service World Expo. In part one of this interview, Crystal talks about advertising strategies and involvement of her company in non-profit organizations.

37 - Crystal Williams - 2018 Service World Woman of the Year (Part 2)

Do you like stories about business? I do! I’m endlessly fascinated by the creative and innovative strategies business people employ to build their businesses. I love the stories of how businesses were started, bought, sold, grown, failed, and the stories of pitfalls and advances. They’re all interesting. As someone who runs a business and advises others who run businesses, I find the stories useful and informative as well as cautionary and inspirational.