Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today's dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning. Join us as we chat with successful photographers and business leaders who share their invaluable insights. You'll discover exciting new ways to achieve your financial goals and sleep better at night! About Professional Photographers of America (PPA) PPA is the world’s largest nonprofit association for professional photographers, serving over 35,000 professional photographers in more than 50 countries. PPA's mission is to create a vibrant community of successful professional photographers by providing education, resources and upholding industry standards of excellence. Learn more at: https://www.ppa.com. About Imaging USA Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://www.imagingusa.com.