Competitor research can be an invaluable tool to inform your product strategy. It can also be an utter waste of time. Here are a few points to help you make sure you get ground your activities in a solid understanding of your competitive landscape.

Ep 3 - Define opportunities with magic

Every day of creating digital products presents new challenges. Join seasoned designer Thomas Essl as he shares practical advice and insights from the intersection of business, technology, and design. No matter your role in a team or the size of your company; If you play a part in the digital economy, this is the podcast for you. 
Topics covered include ethnography, research, product design, user experience, product management, AI (artificial intelligence) and more. Stay tuned for bonus episodes with eminent members of the industry.
If you have a thought or question you would like to share with me, you can do so via Twitter @Thomas_Essl or send an email to hello@thomasessl.com.